Values ​​and Lifestyle

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subornaakter24
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Joined: Thu Jan 02, 2025 7:21 am

Values ​​and Lifestyle

Post by subornaakter24 »

The description of the portrait takes into account various aspects of the personality, such as behavior, interests, values, personality traits, motives and problems that he faces. Typical reactions and actions of the client are also considered. The psychographic portrait helps to understand what factors influence the consumer's choice when buying goods or services.

Irina

She pays attention to the style and esinc email list details of children's clothing, but price is not the main criterion for her when choosing. She prefers calm, muted colors and avoids too flashy shades. Among her favorite brands are Bossa Nova, Viva Baby and M&D. Irina regularly buys new clothes for her children so that they do not wear the same things.

Anna

Anna chooses children's clothing from different brands, carefully studying reviews, material composition and cost. She likes stores with promotions, for example, "2+1", where you can buy several things for your nephews at a good price. She also often makes such purchases for the holidays.

Why do you need a client portrait? Creating a psychological portrait is necessary because the analysis of such features allows you to understand the needs of different target audience groups in more detail.

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Examples of customer profiles
It is not easy to rely only on theoretical knowledge in your work. Therefore, let us consider several examples compiled on the basis of the previously proposed characteristics. Each of these portraits of the company's clients represents a certain image. This will help entrepreneurs and marketers better understand how to analyze the obtained data.

Example 1: Buyers of weight loss cereals
Name: Anna Petrovna, 43 years old.

Place of residence: Samara.

Marital status and children: married, two teenage children.

Field of activity and income: works in the financial sector, income is 50,000 rubles per month.

Position and difficulties: Chief accountant. The job does not involve physical activity, takes up to 12 hours a day, sometimes longer.

Problems, desires and motivation: Anna does not have time to eat right because of her busy workday. She orders food to the office, which leads to extra pounds. Physical exercise on weekends does not give the desired effect. She wants to switch to a balanced diet and consume only healthy products. Anna sees the 14-day course with cereal as an opportunity to change her diet and improve her figure.

Example 2: Buyers of premium smartphones
Name: Oleg, 27 years old.

Place of residence: Saint Petersburg.

Marital status and children: not married.

Field of activity and income: small business owner, monthly income - 170,000 rubles.

Position and challenges: Manages a budget furniture manufacturing company.

Needs and motivation: To successfully negotiate with partners and clients, Oleg needs a premium smartphone that emphasizes his status. He only considers flagship models from well-known brands to maintain the image of a successful businessman. Oleg is also ready to invest in expensive accessories made of natural materials, such as leather and semi-precious stones.
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