The seller can directly influence these 2 indicators
Posted: Wed Jan 29, 2025 5:15 am
Useful material
Table for calculating unit economics on Wildberries
Let's say your product meets these criteria: it has a "market" price and is in demand among potential buyers.
Sales of a product are affected by traffic (the number sri lanka consumer email list of users who saw the card) and conversion (clicking on the card, moving the product to the cart, and placing an order).
The seller's task is to attract maximum traffic to their product cards
What should a product card be like? Collecting the maximum possible traffic, organic or commercial.
The higher you appear in the search results, the more potential customers see your product. The more views, the more sales. It is logical that the first 15-20 (depending on the category, it can be either 100 or 10) cards in the search results receive the maximum traffic and convert it best further.
Factors Affecting Search Rankings
And also on traffic, sales and promotion of goods.
There are several of them:
delivery time from the storage location of the goods to the buyer
For example, a buyer from Moscow is looking for a certain product. One seller has it in a warehouse in Moscow, another one has it in Nevinnomyssk. The product from the first warehouse will be shown higher due to its location and the buyer will see it first.
You can artificially raise the position of your product higher in the search results, for example, by setting high rates in an automatic advertising campaign. But if the product does not generate conversion into clicks and then into orders due to long delivery, it is pointless to occupy such an advertising space.
How to influence : redistribute goods across marketplace
Table for calculating unit economics on Wildberries
Let's say your product meets these criteria: it has a "market" price and is in demand among potential buyers.
Sales of a product are affected by traffic (the number sri lanka consumer email list of users who saw the card) and conversion (clicking on the card, moving the product to the cart, and placing an order).
The seller's task is to attract maximum traffic to their product cards
What should a product card be like? Collecting the maximum possible traffic, organic or commercial.
The higher you appear in the search results, the more potential customers see your product. The more views, the more sales. It is logical that the first 15-20 (depending on the category, it can be either 100 or 10) cards in the search results receive the maximum traffic and convert it best further.
Factors Affecting Search Rankings
And also on traffic, sales and promotion of goods.
There are several of them:
delivery time from the storage location of the goods to the buyer
For example, a buyer from Moscow is looking for a certain product. One seller has it in a warehouse in Moscow, another one has it in Nevinnomyssk. The product from the first warehouse will be shown higher due to its location and the buyer will see it first.
You can artificially raise the position of your product higher in the search results, for example, by setting high rates in an automatic advertising campaign. But if the product does not generate conversion into clicks and then into orders due to long delivery, it is pointless to occupy such an advertising space.
How to influence : redistribute goods across marketplace