Battle of the images: from beautiful infographics to working with buyer psychotypes
Posted: Wed Jan 29, 2025 5:13 am
Which content production approach should you choose?
One that takes these factors into account.
The main thing is to study the demand of the target audience
As much as you would like to give the designer the south korea consumer email list original photos so that he can “make them beautiful” based on his own taste, you can’t do that.
The right decision would be to first study your target audience, understand what they need and like, and what they dislike, what they pay attention to when choosing, what product characteristics are key when making a decision.
To understand what is important to a specific audience, you can:
analyze reviews and questions on competitors' product cards . That is, you need to find a similar product that sells well and carefully study the reviews left by buyers, paying special attention to those who did not give 5 stars, and the questions asked.
unnamed(10).jpg
Image from the author's archive
This way you will understand what buyers do not understand, what they did not like, what nuances and details of the product are important to them, and you will get ideas for improvement. For each product group, for each of its types and categories, the important details will be different.
The results of such research will need to be compiled into a list of theses and hypotheses and taken into account when preparing content for your own product card if you do not want to repeat the mistakes of your competitor.
use split testing services , where a certain audience has already been collected, which is ready to answer questions. This audience can be segmented, focusing on your tasks, ask it certain questions concerning your product.
Based on the results of such split tests, you will be able to draw certain conclusions and understand how best to position a particular product.
One that takes these factors into account.
The main thing is to study the demand of the target audience
As much as you would like to give the designer the south korea consumer email list original photos so that he can “make them beautiful” based on his own taste, you can’t do that.
The right decision would be to first study your target audience, understand what they need and like, and what they dislike, what they pay attention to when choosing, what product characteristics are key when making a decision.
To understand what is important to a specific audience, you can:
analyze reviews and questions on competitors' product cards . That is, you need to find a similar product that sells well and carefully study the reviews left by buyers, paying special attention to those who did not give 5 stars, and the questions asked.
unnamed(10).jpg
Image from the author's archive
This way you will understand what buyers do not understand, what they did not like, what nuances and details of the product are important to them, and you will get ideas for improvement. For each product group, for each of its types and categories, the important details will be different.
The results of such research will need to be compiled into a list of theses and hypotheses and taken into account when preparing content for your own product card if you do not want to repeat the mistakes of your competitor.
use split testing services , where a certain audience has already been collected, which is ready to answer questions. This audience can be segmented, focusing on your tasks, ask it certain questions concerning your product.
Based on the results of such split tests, you will be able to draw certain conclusions and understand how best to position a particular product.