When switching to Universal Analytics from Google Analytics, will all data be lo
Posted: Wed Jan 29, 2025 4:33 am
Questions to the speaker
Nadya: st?
Accounts will be saved, but goals will have to be reconfigured.
Alexander: You managed to collect a lot of analytics south africa consumer email list What next? How did you apply it in practice? Collected data, looked at the points of contact, and what to do with it?
In complex B2B, we measure sales, both our own and from dealers. We receive dealer rankings. At the same time, the information received concerns not only sales, but also the overall efficiency of work. We also have statistics for all advertising channels. Therefore, we do not make erroneous decisions based only on the last contact.
Elena: How did you evaluate the quality of the dealer’s work in the case?
First, there are "listeners" who listen in on conversations. Second, there are statistics on answered and unanswered calls. And most importantly, there is a 1C connection (with orders and shipments) with all advertising channels. All this information is entered into the dealer rating. Later, certain conclusions are made from this.
Andrey: Who in the company should collect all the information? How many employees work with leads?
There is a marketing department, telephone operators, IT specialists. Different departments interact, but in the end everything accumulates in the marketing department. We integrate all this into a single system and debug this interaction.
Nadya: st?
Accounts will be saved, but goals will have to be reconfigured.
Alexander: You managed to collect a lot of analytics south africa consumer email list What next? How did you apply it in practice? Collected data, looked at the points of contact, and what to do with it?
In complex B2B, we measure sales, both our own and from dealers. We receive dealer rankings. At the same time, the information received concerns not only sales, but also the overall efficiency of work. We also have statistics for all advertising channels. Therefore, we do not make erroneous decisions based only on the last contact.
Elena: How did you evaluate the quality of the dealer’s work in the case?
First, there are "listeners" who listen in on conversations. Second, there are statistics on answered and unanswered calls. And most importantly, there is a 1C connection (with orders and shipments) with all advertising channels. All this information is entered into the dealer rating. Later, certain conclusions are made from this.
Andrey: Who in the company should collect all the information? How many employees work with leads?
There is a marketing department, telephone operators, IT specialists. Different departments interact, but in the end everything accumulates in the marketing department. We integrate all this into a single system and debug this interaction.