Contents:
Competition analysis
E-shop audit
Benefits and Challenges of SEO for an Online Clothing Store
Basic issues related to positioning an online clothing store
The most important SEO elements for an online clothing store
How-to content and blogging
Plan your activities – seasonality
Bonus – Positioning product photos in Google
Competition analysis
Before we start positioning an online clothing store, first of all, we need to get interested in the competition and get to know it, as well as its methods of operation, possibilities, turnover and everything that may be useful in overtaking it.
The first step in competitive analysis is to assess the visibility of competing e-commerce sites in search engines. This can be done using SEO tools such as SEMrush, Ahrefs, or Senuto. It is worth paying attention to what keywords your competitors are building their visibility on.
Before planning your SEO campaign, analyze your competition (source: Senuto)
Before planning your SEO campaign, analyze your competition (source: Senuto)
Next, it is worth checking the estimated traffic generated by competing stores. Tools such as SimilarWeb or SpyFu can provide information on traffic sources and their volume. This analysis will help you understand what strategies for attracting customers are used by other players on the market and which of them may be effective for your e-store.
Another important element is analyzing the structure of the competition's website. Pay attention to how product categories are organized, the navigation hierarchy, and the URL structure. A well-planned website structure can have a big impact on SEO, improving both indexing by search engines and the user experience.
It is also worth examining how your competitors build their link profile. Backlink analysis will help you understand which sites your competitors work with, what link building techniques they use, and which of them may be applicable to your store as well.
Content on competitor sites is also an important part of the analysis. See if competing stores use content from manufacturers, run a blog, or perhaps create their own articles and guides.