Other important points
Posted: Wed Jan 29, 2025 3:58 am
We have listed the first steps. Next, we will discuss how to create a general plan for an advertising campaign. On this topic, we can only give recommendations that are suitable for everyone. Specific advice implies a detailed acquaintance with the features of your cleaning company.
First, find out what your competitors are offering. You may be able to borrow some interesting ideas to use in your own advertising. There are two approaches to organizing a marketing campaign: use a standard scheme or develop an individual plan. There are times when it is more beneficial for a company's image to be one of a buy weight loss leads number of similar ones. Striving for absolute uniqueness is not necessarily the best option.
What audience is the cleaning company's advertising aimed at?
All marketers know that at the initial stage of business promotion, the main thing is to form a portrait of a potential client. After that, it becomes clear how best to present your services. Many experienced managers of cleaning companies are sure that before purchasing equipment and hiring personnel, it is necessary to find customers. The rest of the actions are already carried out taking into account who exactly will be provided with cleaning services.
In general, potential consumers in this area are:
offices with which the cleaning company will cooperate on an ongoing basis based on an agreement;
shopping centers (also implies permanent provision of services);
cottage owners (contracts are concluded with them for the provision of regular periodic services);
one-time clients who need to put their house or apartment in order after renovation, when buying an apartment , or after a long absence.
Sequence of development of an advertising campaign
During the advertising campaign, several stages follow one another:
awareness;
knowledge;
predisposition;
preference;
conviction.
For a company that has been operating in this segment for a long time and is simply introducing a new product, the first and second advertising factors are used solely to remind the target audience of its existence.
Every advertising campaign faces the challenge of moving potential consumers from one step to another. The market is constantly changing, some players are leaving, others are trying to occupy their niche for the first time. What exactly should they do to become a competitive market participant?
Awareness.
The first step is to inform the target audience that they now have the opportunity to choose from a larger number of companies providing cleaning services. The goal of this stage of advertising is to ensure that potential clients remember the name of the company and its area of activity.
First, find out what your competitors are offering. You may be able to borrow some interesting ideas to use in your own advertising. There are two approaches to organizing a marketing campaign: use a standard scheme or develop an individual plan. There are times when it is more beneficial for a company's image to be one of a buy weight loss leads number of similar ones. Striving for absolute uniqueness is not necessarily the best option.
What audience is the cleaning company's advertising aimed at?
All marketers know that at the initial stage of business promotion, the main thing is to form a portrait of a potential client. After that, it becomes clear how best to present your services. Many experienced managers of cleaning companies are sure that before purchasing equipment and hiring personnel, it is necessary to find customers. The rest of the actions are already carried out taking into account who exactly will be provided with cleaning services.
In general, potential consumers in this area are:
offices with which the cleaning company will cooperate on an ongoing basis based on an agreement;
shopping centers (also implies permanent provision of services);
cottage owners (contracts are concluded with them for the provision of regular periodic services);
one-time clients who need to put their house or apartment in order after renovation, when buying an apartment , or after a long absence.
Sequence of development of an advertising campaign
During the advertising campaign, several stages follow one another:
awareness;
knowledge;
predisposition;
preference;
conviction.
For a company that has been operating in this segment for a long time and is simply introducing a new product, the first and second advertising factors are used solely to remind the target audience of its existence.
Every advertising campaign faces the challenge of moving potential consumers from one step to another. The market is constantly changing, some players are leaving, others are trying to occupy their niche for the first time. What exactly should they do to become a competitive market participant?
Awareness.
The first step is to inform the target audience that they now have the opportunity to choose from a larger number of companies providing cleaning services. The goal of this stage of advertising is to ensure that potential clients remember the name of the company and its area of activity.