SEO for Real Estate: How to Get Your Website to the Top of Google
Posted: Tue Jan 28, 2025 10:13 am
An SEO strategy consists of a series of techniques and tools used to improve a website's positioning in a search engine, organically.
In other words, techniques to place your website at the top of Google when a potential customer searches for a service like yours.
Using SEO techniques for real estate agencies guarantees important competitive advantages:
More people coming to your real estate agency organically (free of charge);
The higher your position on the results page, the greater the perception of authority about your service;
Ease of being found by those who have already come into contact with your brand offline.
How does SEO work for real estate?
The main function of a good search engine is to respond to a user's search request with the best result, in the fastest way.
To do this, Google needs to understand what your service is about (identified by keywords), whether the site offers a good user experience and whether it is trustworthy (authority).
Although there are SEO techniques for lithuania whatsapp data any search engine, such as YouTube, Pinterest and even real estate portals, the market, in general, prioritizes Google, as it is the main search engine in the world (dominance of more than 90% of the market).
Therefore, SEO techniques focus on these topics: facilitating the understanding of what you are offering (services, products or content) and ensuring a good user experience on the website.
How to apply SEO to real estate websites?
1. Have a website for your real estate agency
Even though it's basic, to appear on Google you need to have the address of an active real estate website .
There are already several tools for creating websites in a simpler way, but, if possible, hiring a person or company to do the design and programming will make a big difference from the point of view of the user experience.
2. Connect your website to real estate SEO analysis tools
The most common way is to connect your real estate website to Google Analytics (essential for all digital marketing and acquisition strategies) and Google Search Console (specific for SEO analysis).
In addition to these free tools, there are many other paid ones that will give you all the information you need to create and monitor the health of your website and measure the success of your strategies.
3. Define a keyword strategy for your real estate agency
Each page on your website needs to feature a main keyword. In practice, this means that this word or mini-phrase needs to appear in strategic places and repeatedly, such as in the titles.
Furthermore, the entire semantic field around the keyword is also taken into account.
To find the best keywords, you can use tools like Google Trends , for example. The idea is to base the words on searches made by your persona .
4. Work on the technical issues of the website
In addition to the content itself, many technical issues are analyzed by Google search engines.
Make sure you’re providing a good user experience and following Google’s best practices. For this task, you may need an SEO expert to help you with the initial setup.
5. Invest in off-page SEO for real estate agencies
That is, work so that other authoritative websites indicate your website address in a positive way.
This will increase Google's perception of your website's authority and improve its position on the results page. This practice is also known as link building.
How to improve a website's SEO?
The most valuable tip for SEO in real estate is to invest in a website that is good for your client. That is: relevant, assertive and well-founded content; and a good browsing experience.
At the end of the day, this is what Google is looking to deliver to its users.
In other words, techniques to place your website at the top of Google when a potential customer searches for a service like yours.
Using SEO techniques for real estate agencies guarantees important competitive advantages:
More people coming to your real estate agency organically (free of charge);
The higher your position on the results page, the greater the perception of authority about your service;
Ease of being found by those who have already come into contact with your brand offline.
How does SEO work for real estate?
The main function of a good search engine is to respond to a user's search request with the best result, in the fastest way.
To do this, Google needs to understand what your service is about (identified by keywords), whether the site offers a good user experience and whether it is trustworthy (authority).
Although there are SEO techniques for lithuania whatsapp data any search engine, such as YouTube, Pinterest and even real estate portals, the market, in general, prioritizes Google, as it is the main search engine in the world (dominance of more than 90% of the market).
Therefore, SEO techniques focus on these topics: facilitating the understanding of what you are offering (services, products or content) and ensuring a good user experience on the website.
How to apply SEO to real estate websites?
1. Have a website for your real estate agency
Even though it's basic, to appear on Google you need to have the address of an active real estate website .
There are already several tools for creating websites in a simpler way, but, if possible, hiring a person or company to do the design and programming will make a big difference from the point of view of the user experience.
2. Connect your website to real estate SEO analysis tools
The most common way is to connect your real estate website to Google Analytics (essential for all digital marketing and acquisition strategies) and Google Search Console (specific for SEO analysis).
In addition to these free tools, there are many other paid ones that will give you all the information you need to create and monitor the health of your website and measure the success of your strategies.
3. Define a keyword strategy for your real estate agency
Each page on your website needs to feature a main keyword. In practice, this means that this word or mini-phrase needs to appear in strategic places and repeatedly, such as in the titles.
Furthermore, the entire semantic field around the keyword is also taken into account.
To find the best keywords, you can use tools like Google Trends , for example. The idea is to base the words on searches made by your persona .
4. Work on the technical issues of the website
In addition to the content itself, many technical issues are analyzed by Google search engines.
Make sure you’re providing a good user experience and following Google’s best practices. For this task, you may need an SEO expert to help you with the initial setup.
5. Invest in off-page SEO for real estate agencies
That is, work so that other authoritative websites indicate your website address in a positive way.
This will increase Google's perception of your website's authority and improve its position on the results page. This practice is also known as link building.
How to improve a website's SEO?
The most valuable tip for SEO in real estate is to invest in a website that is good for your client. That is: relevant, assertive and well-founded content; and a good browsing experience.
At the end of the day, this is what Google is looking to deliver to its users.