My Board

You've got a bunch of product listings, and then somewhere down at the bottom of the page, there's a bit of copy. Maybe it's in a div, seo_text. Maybe it's a really small font, gray, not exactly white on a white background, but clearly not designed for human eyes. We have run some experiments where we had situations like that, with pretty poor-quality text on category pages. We tested removing it and actually saw a statistically significant drop in organic visibility, which is a shame, because we know that this isn't high-quality text, we know it's not where Google wants us to be, and yet removing it was a bad idea.


One of the things we can learn from that is say, firstly, don't throw the usa business email list baby out with the bathwater. You can't just knee-jerk react to Google's PR and all these kinds of things and say, "Well, best practices say this. Let's just do it straightaway." You can't do that without testing because you might be hurting your website. But it does point to a direction of potential future improvement, because if having terrible text is better than no text, having good text might be even better.




So one of the things that you benefit from with a losing test is you get to learn, and so you get to point the direction to some insights that might be positive for you in the future. The other example I've got for you here, you might be wondering what on earth this is, and art is not my strong point. . Trust me, this is an Easter egg. We saw an example of a