Circumventing social distancing constraints in the arts and culture sector
Posted: Tue Jan 28, 2025 8:56 am
A dating service based on augmented reality has already existed since January 2020. Octi is a social network that allows you to detect the profiles of members registered in the vicinity via the phone's camera. Once the invitation has been accepted by the latter, the Octi user can see them surrounded by a "floating belt" of virtual elements representing their favorite songs, videos and Instagram feed.
To replace its tour originally scheduled for May 2020, the Real Estate group has created Quarantour, an AR concert experience . The principle? An augmented reality web app that offers a pre-recorded performance by the group. Fans attend via a web page on their iOS or Android device, and can place the concert stage in 3D on the surface of their choice. The augmented reality application was developed by the CALLEN agency.
In the cultural field, Cuseum offers to move works student data of art from museums to individuals' walls via the [AR] T Museum application and its augmented reality functionality Museum from home.
“Given the COVID-19 pandemic and the many museum closures around the world, the need to create an alternative way to experience art and culture has never been greater,” said Brendan Ciecko, CEO and Founder of Cuseum.
Brendan Ciecko theorizes that augmented reality (AR) and virtual reality (VR) technologies can provide an experience that is just as immersive and neurologically stimulating as viewing original artwork in a museum or gallery, according to a study conducted in collaboration with MIT's Dr. Pawan Sinha.
On the sports side, TV broadcasters and sports clubs are developing a digital strategy to retain their audience during the lockdown. With the NBA, the company Second Spectrum is working on augmented reality filters to present a match in "coach mode", with tactical notions, or in "mascot mode" with fun animations. The multiplication of narrative threads thanks to digital innovations (augmented reality, virtual reality, 5G) would also make it possible to engage the audience over a longer period than just the day of the sporting event.
To replace its tour originally scheduled for May 2020, the Real Estate group has created Quarantour, an AR concert experience . The principle? An augmented reality web app that offers a pre-recorded performance by the group. Fans attend via a web page on their iOS or Android device, and can place the concert stage in 3D on the surface of their choice. The augmented reality application was developed by the CALLEN agency.
In the cultural field, Cuseum offers to move works student data of art from museums to individuals' walls via the [AR] T Museum application and its augmented reality functionality Museum from home.
“Given the COVID-19 pandemic and the many museum closures around the world, the need to create an alternative way to experience art and culture has never been greater,” said Brendan Ciecko, CEO and Founder of Cuseum.
Brendan Ciecko theorizes that augmented reality (AR) and virtual reality (VR) technologies can provide an experience that is just as immersive and neurologically stimulating as viewing original artwork in a museum or gallery, according to a study conducted in collaboration with MIT's Dr. Pawan Sinha.
On the sports side, TV broadcasters and sports clubs are developing a digital strategy to retain their audience during the lockdown. With the NBA, the company Second Spectrum is working on augmented reality filters to present a match in "coach mode", with tactical notions, or in "mascot mode" with fun animations. The multiplication of narrative threads thanks to digital innovations (augmented reality, virtual reality, 5G) would also make it possible to engage the audience over a longer period than just the day of the sporting event.