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Posted: Sun Dec 22, 2024 6:55 am
The best option for a commercial proposal is a personalized one . It is written for a specific addressee. Start the text with the address "Dear." Then insert the first and middle names. If you are sending a letter without knowing the full name of the addressee, it is better to divide potential buyers into groups.
In this case, the commercial proposal does not address the addressee. Let's look at an example. The clients of a company that supplies cosmetics and household chemicals are chain retailers, small retail stores, online outlets and websites that carry out joint purchases . A commercial proposal is drawn up for each segment.
Personalization
Keep in mind that a uniform mass vietnam telegram mailing to all groups of potential clients is ineffective. The text should contain information taking into account the needs of a specific segment of buyers. Otherwise, the response will be minimal.
Carefully check personalized commercial offers. A typo or error in the recipient's name or company name is fraught with missed financial opportunities. The client will not read such a letter.
Don't turn the text into a story about your company and its successes. Talk about what the client will get from working with your company. Increased sales? New business partners? Cost savings? Each advantage should be presented in the language of benefit for the client.
Wrong Right
The company "We sew for you" has been working for 10 years and sews high-quality items at a budget price. We offer sewing of work clothes in our workshop. This will allow you to save 30% of the costs of purchasing uniforms for personnel, as well as 25% of the costs of replacing them, since we sew exclusively from high-strength fabrics
If you add figures to a commercial proposal, they must be reliable and supported by calculations. Otherwise, the client will stop trusting you. You can include in the commercial proposal a comparison of prices for purchasing clothes made of regular fabric and wear-resistant fabric, and expenses for 5 years for replacement.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153114
Structure of the commercial proposal
Hot CP is usually sent after a phone conversation with a potential buyer. This does not mean that the deal will be concluded. The client may agree out of politeness or in order to quickly end the conversation. Many people find it easier to say: "send a letter" than to continue the phone conversation.
In addition, your offer should be better than your competitors. Most buyers compare several options and choose the one that interests them the most. It is also possible that the company already has a supplier. In this case, you should interest the client so much that he or she will refuse the services of the existing partner.
We will tell you how to write a commercial proposal correctly:
Headline
It should be catchy and clickbait-y. Don't write "We sell components 2 times cheaper than other companies." The buyer won't believe loud statements and won't read your CP. The title should identify the problem and provide a solution. Demonstrate that you have one. The length of the title should not exceed 10 words.
Wrong Right
Promotion on all platforms Targeted advertising in social networks: search for target audience, new leads, sales growth by 20% and more
Supply of European plumbing Premium European sanitary ware with delivery up to three weeks
Let's look at some examples. The first option, "Promotion on all platforms," does not contain any specific information. Why does the client need to spend money on targeting? What does "all platforms" mean? In the second option, you tell which ones you work with specifically and what benefit the client will receive from the cooperation.
In the example with European plumbing, a short commercial proposal is not needed, since there are many competitors on the market. Many offer discounts. Your letter will go unnoticed.
Premium quality and fast delivery are strong arguments for a potential buyer of European plumbing.
The clickbait of the title should be moderate. In the business segment, the phrase "discounts only today" is ineffective. Do not try to create artificial excitement with limited time of the promotion. It is important that the commercial offer is precise, without "water". Only characteristics, numbers and benefits.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
In this case, the commercial proposal does not address the addressee. Let's look at an example. The clients of a company that supplies cosmetics and household chemicals are chain retailers, small retail stores, online outlets and websites that carry out joint purchases . A commercial proposal is drawn up for each segment.
Personalization
Keep in mind that a uniform mass vietnam telegram mailing to all groups of potential clients is ineffective. The text should contain information taking into account the needs of a specific segment of buyers. Otherwise, the response will be minimal.
Carefully check personalized commercial offers. A typo or error in the recipient's name or company name is fraught with missed financial opportunities. The client will not read such a letter.
Don't turn the text into a story about your company and its successes. Talk about what the client will get from working with your company. Increased sales? New business partners? Cost savings? Each advantage should be presented in the language of benefit for the client.
Wrong Right
The company "We sew for you" has been working for 10 years and sews high-quality items at a budget price. We offer sewing of work clothes in our workshop. This will allow you to save 30% of the costs of purchasing uniforms for personnel, as well as 25% of the costs of replacing them, since we sew exclusively from high-strength fabrics
If you add figures to a commercial proposal, they must be reliable and supported by calculations. Otherwise, the client will stop trusting you. You can include in the commercial proposal a comparison of prices for purchasing clothes made of regular fabric and wear-resistant fabric, and expenses for 5 years for replacement.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153114
Structure of the commercial proposal
Hot CP is usually sent after a phone conversation with a potential buyer. This does not mean that the deal will be concluded. The client may agree out of politeness or in order to quickly end the conversation. Many people find it easier to say: "send a letter" than to continue the phone conversation.
In addition, your offer should be better than your competitors. Most buyers compare several options and choose the one that interests them the most. It is also possible that the company already has a supplier. In this case, you should interest the client so much that he or she will refuse the services of the existing partner.
We will tell you how to write a commercial proposal correctly:
Headline
It should be catchy and clickbait-y. Don't write "We sell components 2 times cheaper than other companies." The buyer won't believe loud statements and won't read your CP. The title should identify the problem and provide a solution. Demonstrate that you have one. The length of the title should not exceed 10 words.
Wrong Right
Promotion on all platforms Targeted advertising in social networks: search for target audience, new leads, sales growth by 20% and more
Supply of European plumbing Premium European sanitary ware with delivery up to three weeks
Let's look at some examples. The first option, "Promotion on all platforms," does not contain any specific information. Why does the client need to spend money on targeting? What does "all platforms" mean? In the second option, you tell which ones you work with specifically and what benefit the client will receive from the cooperation.
In the example with European plumbing, a short commercial proposal is not needed, since there are many competitors on the market. Many offer discounts. Your letter will go unnoticed.
Premium quality and fast delivery are strong arguments for a potential buyer of European plumbing.
The clickbait of the title should be moderate. In the business segment, the phrase "discounts only today" is ineffective. Do not try to create artificial excitement with limited time of the promotion. It is important that the commercial offer is precise, without "water". Only characteristics, numbers and benefits.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow