Tendencias de Marketing para posicionarte como marca en 2017
Posted: Tue Jan 28, 2025 5:45 am
What are the challenges facing marketing in the coming year? In what areas should we strengthen our digital business if we don't want to be left behind? The objective of our business will be the same, but will the way we reach our potential customers change to achieve it? If we want to create conversations and increase conversions, we must be up to date with the latest marketing trends for 2017 .
User experience
We need a complete understanding of our potential customers: their characteristics, interests, concerns, needs, problems and their behaviour towards us. Through analysis we can determine their level of satisfaction and the contact points in their Customer Journey Map . Customer experience is one of the pillars of today's digital marketing: focusing our efforts on the customer will help us create effective marketing strategies and positive digital transformations.
Analytics and Measurement
The time has come to 'measure' marketing without a defined south-korea phone number data end goal. New trends speak of in-depth analysis with previously established purposes aligned with business objectives: profits, revenue, customer retention and satisfaction. A 360ยบ analysis.
Thanks to Data Driven, a trend in digital marketing based on the analysis of data collected through user behavior on social networks and mobile applications, we can redirect users to our services and products and offer them what they are looking for at the right time.
New business profiles
As businesses look to connect their email, social media, and marketing strategies, they must incorporate the technology necessary to implement and support it. Leading marketing technologists are expected to lead this initiative: studies show that four out of five companies already do so, although in the field of Inbound Marketing , a methodology that is gaining more strength in digital marketing every year, only 6% of companies have an Inbound Marketing Specialist, according to the 2nd Study of Digital Competencies in Spanish Companies prepared by ICEMD , the Institute of the Digital Economy of ESIC . In addition, only 16% of Spanish organizations have a high Digital Competence Index. It is time for marketing technologists and data scientists.
User experience
We need a complete understanding of our potential customers: their characteristics, interests, concerns, needs, problems and their behaviour towards us. Through analysis we can determine their level of satisfaction and the contact points in their Customer Journey Map . Customer experience is one of the pillars of today's digital marketing: focusing our efforts on the customer will help us create effective marketing strategies and positive digital transformations.
Analytics and Measurement
The time has come to 'measure' marketing without a defined south-korea phone number data end goal. New trends speak of in-depth analysis with previously established purposes aligned with business objectives: profits, revenue, customer retention and satisfaction. A 360ยบ analysis.
Thanks to Data Driven, a trend in digital marketing based on the analysis of data collected through user behavior on social networks and mobile applications, we can redirect users to our services and products and offer them what they are looking for at the right time.
New business profiles
As businesses look to connect their email, social media, and marketing strategies, they must incorporate the technology necessary to implement and support it. Leading marketing technologists are expected to lead this initiative: studies show that four out of five companies already do so, although in the field of Inbound Marketing , a methodology that is gaining more strength in digital marketing every year, only 6% of companies have an Inbound Marketing Specialist, according to the 2nd Study of Digital Competencies in Spanish Companies prepared by ICEMD , the Institute of the Digital Economy of ESIC . In addition, only 16% of Spanish organizations have a high Digital Competence Index. It is time for marketing technologists and data scientists.