Digital Transformation: How a Marketing Consultant Boosts Your Business
Posted: Tue Jan 28, 2025 5:26 am
One of the first marketing consultancies on record is J. Walter Thompson, founded in 1878 by James Walter Thompson (considered one of the fathers of modern advertising). Although the company still exists today, having managed to adapt to modern times, the beginnings of marketing consultants are far from today.
In the past, people worked on mass media, such as magazines, newspapers, radio, posters or television, because that was the only thing macedonia email list that customers saw. Nowadays, there are millions of channels in which a business can advertise and apply marketing strategies , such as digital ones. In addition, there is currently a much more global vision of marketing, where attention is paid to the long-term effect, community generation, meaningful content, collaborators, among other issues.
Having a marketing consultant often makes the difference between the success and failure of a promotional campaign. Let's look at the reasons why you should consider adding one to your team.
What does a digital marketing consultant do?
A business can hire a consultant (a single professional) or a digital marketing consultancy (a company made up of several professionals from different necessary fields). Either way, both will focus on advising you so that your products or services get the best promotion and, consequently, reach your commercial objectives.
Every professional has their own methods, but there is a process that almost all of them follow. First, they analyze the market to find out what the client expects, what they need, the existing competition, emerging trends , etc. In addition, they do exhaustive research on the target audience for that product or company in general. Once the information is gathered, they will develop a marketing strategy tailored to the business needs.
Marketing strategies are comprehensive and often encompass many different channels. In the digital environment, a marketing consultant can optimize their client's website in SEO, manage the content to be published on social networks, blogs, newsletters or emails, and take care of online advertising.
At the same time, a good marketing consultancy carries out subsequent follow-up, so that no content becomes obsolete and remains aligned with the business vision.
When should a company ask for help from a marketing consultant?
There are certain pivotal situations that a company may go through that lead to hiring a marketing consultant. The most significant is not achieving the proposed objectives, whether they are commercial, recognition, authority, traffic, advertising, among others. Even with the best intentions, sometimes our knowledge is not enough and we need to rely on an expert on the subject.
It may also happen that your company is dedicated to a rapidly changing market, such as the technological or economic one. It is then that having a marketing consultancy as an ally will put you one step ahead of the latest developments.
At the same time, many are cautious and, when they want to start in digital marketing for the first time, they choose to avoid mistakes and consult directly with a professional. Lack of experience does not have to be a bad characteristic if you surround yourself with the right team.
In the past, people worked on mass media, such as magazines, newspapers, radio, posters or television, because that was the only thing macedonia email list that customers saw. Nowadays, there are millions of channels in which a business can advertise and apply marketing strategies , such as digital ones. In addition, there is currently a much more global vision of marketing, where attention is paid to the long-term effect, community generation, meaningful content, collaborators, among other issues.
Having a marketing consultant often makes the difference between the success and failure of a promotional campaign. Let's look at the reasons why you should consider adding one to your team.
What does a digital marketing consultant do?
A business can hire a consultant (a single professional) or a digital marketing consultancy (a company made up of several professionals from different necessary fields). Either way, both will focus on advising you so that your products or services get the best promotion and, consequently, reach your commercial objectives.
Every professional has their own methods, but there is a process that almost all of them follow. First, they analyze the market to find out what the client expects, what they need, the existing competition, emerging trends , etc. In addition, they do exhaustive research on the target audience for that product or company in general. Once the information is gathered, they will develop a marketing strategy tailored to the business needs.
Marketing strategies are comprehensive and often encompass many different channels. In the digital environment, a marketing consultant can optimize their client's website in SEO, manage the content to be published on social networks, blogs, newsletters or emails, and take care of online advertising.
At the same time, a good marketing consultancy carries out subsequent follow-up, so that no content becomes obsolete and remains aligned with the business vision.
When should a company ask for help from a marketing consultant?
There are certain pivotal situations that a company may go through that lead to hiring a marketing consultant. The most significant is not achieving the proposed objectives, whether they are commercial, recognition, authority, traffic, advertising, among others. Even with the best intentions, sometimes our knowledge is not enough and we need to rely on an expert on the subject.
It may also happen that your company is dedicated to a rapidly changing market, such as the technological or economic one. It is then that having a marketing consultancy as an ally will put you one step ahead of the latest developments.
At the same time, many are cautious and, when they want to start in digital marketing for the first time, they choose to avoid mistakes and consult directly with a professional. Lack of experience does not have to be a bad characteristic if you surround yourself with the right team.