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Posted: Sun Dec 22, 2024 6:44 am
A vital query is a user search query that consists only of the brand name or domain name. The official website will be in the first place in the search results for such a query. We explain what a vital request is, how a vital page is defined, what vital traffic means and why it is needed.
Peculiarities of ranking by vital queries When a user us phone number list enters a brand name in a search without clarifying information, it is difficult for search engines to accurately determine their intentions: to buy a product, read about the history of the brand, find the nearest retail store, learn about the terms of cooperation. Therefore, they try to offer the most comprehensive and reliable information.
Usually, it is presented on the official resource, and it will be the first in the search results. Which sites will follow depends on their relevance to the query. To receive vital traffic, a site must fully or at least partially answer the user's intended query. In addition, the vital status of a site is assigned manually by Yandex assessors, evaluating search results according to several criteria.
Thus, in addition to the official website, search results may include pages of marketplaces selling products, brand social networks, Wikipedia articles, information resources, and other vital pages that may be useful. It is important to note that only those queries that contain the name of the trademark or domain (in Latin or Cyrillic) and nothing else are considered vital.
In addition, the query must be present in the domain name of the official site. Let's look at the example of the clothing brand Mango: • If a user enters the query “buy Mango clothes” into the search bar, this is no longer a vital query, but a transactional query, and stylish Mango images are informational. • If a user searches for mango, the results will be mixed: sites for buying clothes from a popular brand, articles about mangoes, recipes and photos of the exotic fruit.
Peculiarities of ranking by vital queries When a user us phone number list enters a brand name in a search without clarifying information, it is difficult for search engines to accurately determine their intentions: to buy a product, read about the history of the brand, find the nearest retail store, learn about the terms of cooperation. Therefore, they try to offer the most comprehensive and reliable information.
Usually, it is presented on the official resource, and it will be the first in the search results. Which sites will follow depends on their relevance to the query. To receive vital traffic, a site must fully or at least partially answer the user's intended query. In addition, the vital status of a site is assigned manually by Yandex assessors, evaluating search results according to several criteria.
Thus, in addition to the official website, search results may include pages of marketplaces selling products, brand social networks, Wikipedia articles, information resources, and other vital pages that may be useful. It is important to note that only those queries that contain the name of the trademark or domain (in Latin or Cyrillic) and nothing else are considered vital.
In addition, the query must be present in the domain name of the official site. Let's look at the example of the clothing brand Mango: • If a user enters the query “buy Mango clothes” into the search bar, this is no longer a vital query, but a transactional query, and stylish Mango images are informational. • If a user searches for mango, the results will be mixed: sites for buying clothes from a popular brand, articles about mangoes, recipes and photos of the exotic fruit.