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This is reflect in customer testimonials endorsing a product or statements indicating that a high percentage of users recommend a specific product. Trend setting is also part of this technique, as many people want to be part of what is trendy to gain social approval. Commitment and coherence straties These straties are bas on the ne for consumers to remain consistent with their previous decisions. They focus on familiar aspects that reinforce their commitment. A common example of this technique is seen in commercial contracts, are highlight after the contract has been sign.

Despite this, the client remains firm in his decision due to the total oil and gas company canada whatsapp number commitment previously made. This straty also applies when offering new products from the same company or alternative products when the initial product is out of stock. Authority straties Among the most effective persuasion techniques is the use of the endorsement and recommendation of an authority figure in the sector. Many consumers base their decision on the recommendation of people they consider to be experts in the subject.



This principle is reflect in the growing use of influencers in marketing campaigns. These figures promote and endorse products or services, thereby influencing the purchasing decisions of their followers. Sympathy straties In this technique, familiarity and trust traits are us to persuade the user. Elements such as physical attractiveness, clothing or fame are associat with qualities such as success, honesty or tranquility. For this reason, many advertising campaigns use well-known figures, models or specific clothing styles to generate empathy and trust in the consumer.