requirements to more
Posted: Mon Jan 27, 2025 5:29 am
Note on methodology: We analyzed employee requirements as mentioned in each job posting. The percentage shows mentions of a particular skill out of the total number of content marketing job postings.
Hard skills
In 2019, the term “marketing” was used more broadly. Today, most applications narrow down the specific skills.
Unsurprisingly, SEO knowledge is the most important specialist skill and demand for this type of professional aligns with companies’ organic traffic goals. There is also a significant taiyuan mobile database increase in interest in professionals with email marketing skills and experience.
“Strategy” remains an important in-demand skill. It makes sense, given that more and more companies are creating and adopting content marketing strategies. Many of the necessary skills are mentioned for this role, as a good content strategist must be proficient in editing, analysis, SEO, and technical SEO.
Soft skills
Leadership remains the most in-demand skill for organizations looking for new hires, which ties in with the rise in content marketing management and direction positions already highlighted elsewhere in the survey.
The ability to work to deadlines also remains critical, while interestingly, the ability to solve and overcome problems is now more preferred than written communication skills. This suggests that content marketers today have to serve more than one purpose on their teams.
Hard skills
In 2019, the term “marketing” was used more broadly. Today, most applications narrow down the specific skills.
Unsurprisingly, SEO knowledge is the most important specialist skill and demand for this type of professional aligns with companies’ organic traffic goals. There is also a significant taiyuan mobile database increase in interest in professionals with email marketing skills and experience.
“Strategy” remains an important in-demand skill. It makes sense, given that more and more companies are creating and adopting content marketing strategies. Many of the necessary skills are mentioned for this role, as a good content strategist must be proficient in editing, analysis, SEO, and technical SEO.
Soft skills
Leadership remains the most in-demand skill for organizations looking for new hires, which ties in with the rise in content marketing management and direction positions already highlighted elsewhere in the survey.
The ability to work to deadlines also remains critical, while interestingly, the ability to solve and overcome problems is now more preferred than written communication skills. This suggests that content marketers today have to serve more than one purpose on their teams.