B2B Lead Generation
Posted: Mon Jan 27, 2025 4:48 am
Working on the developed database of B2B contacts, we begin acquiring leads.
This is an extremely important sales stage in the entire B2B sales process. This is due to the fact that on its basis we receive direct information on who exactly at a given moment may be interested in purchasing our products or services, who should be contacted in the near future, and who should be contacted at this moment in the future.
Generating B2B leads can be briefly defined as attempting to establish contact in order to interest a potential customer in information about our company and offer, as well as to verify the possibility of making a sale and then building a B2B relationship.
The B2B sales process allows for the use of various techniques and media at this stage. The most well-known and commonly used techniques at this stage of sales are: social selling (e.g. LinkedIn), cold mailing , cold calling.
The effect of this sales stage is to receive specific bc data prospects who are interested in our products or services, in order to be able to conduct an individual needs analysis and present them with an individually prepared cooperation proposal.
ATTENTION
There are plenty of tools that automate the B2B lead generation process, but remember that few people like to “talk” to a bot (which raises the question of whether using AI in marketing will do more harm than good… but that’s not the point here ). So let’s try to direct all information personally, so that it’s interpreted by the recipient as being delivered individually and addressed specifically to them, not to another person or an entire group.
An example is the use of cold mailing as a communication channel – it is an effective medium in the B2B lead generation process, provided that the campaign is prepared correctly; and for this to happen, personalization is extremely important :
an individual message with content tailored to their specific needs and expectations should be sent to each purchasing person, while building a contact database gradually
in the case of automating actions and using tools to carry out collective sending of e-mails, remember to personalize the messages (not only in terms of "Dear Mr. Jan", but also in relation to the content that we plan to send to each purchasing person individually)
This is an extremely important sales stage in the entire B2B sales process. This is due to the fact that on its basis we receive direct information on who exactly at a given moment may be interested in purchasing our products or services, who should be contacted in the near future, and who should be contacted at this moment in the future.
Generating B2B leads can be briefly defined as attempting to establish contact in order to interest a potential customer in information about our company and offer, as well as to verify the possibility of making a sale and then building a B2B relationship.
The B2B sales process allows for the use of various techniques and media at this stage. The most well-known and commonly used techniques at this stage of sales are: social selling (e.g. LinkedIn), cold mailing , cold calling.
The effect of this sales stage is to receive specific bc data prospects who are interested in our products or services, in order to be able to conduct an individual needs analysis and present them with an individually prepared cooperation proposal.
ATTENTION
There are plenty of tools that automate the B2B lead generation process, but remember that few people like to “talk” to a bot (which raises the question of whether using AI in marketing will do more harm than good… but that’s not the point here ). So let’s try to direct all information personally, so that it’s interpreted by the recipient as being delivered individually and addressed specifically to them, not to another person or an entire group.
An example is the use of cold mailing as a communication channel – it is an effective medium in the B2B lead generation process, provided that the campaign is prepared correctly; and for this to happen, personalization is extremely important :
an individual message with content tailored to their specific needs and expectations should be sent to each purchasing person, while building a contact database gradually
in the case of automating actions and using tools to carry out collective sending of e-mails, remember to personalize the messages (not only in terms of "Dear Mr. Jan", but also in relation to the content that we plan to send to each purchasing person individually)