When emails come from an address that matches your website's domain name, they firstly look presentable and are easy to read (remember), and secondly, they do not raise any suspicions either from users or from anti-spam systems. As a result, the percentage of opens and other indicators increases.
But you need to understand that corporate mail (mail on your own domain) is not directly related to mass mailings. This is an independent service and it is needed for a wide range of tasks. For example, through this service, operational notifications from sites (from CMS or from CMF systems) can be sent, the address can be used for individual correspondence with clients, as in the case of any other general mail service (similar to Gmail, Mail.ru, etc.).
At the same time, you can send mass emails from any other email addresses, not necessarily from corporate email. Although many specialized services, including RuSender, require binding to a corporate domain for security and improving the quality of mailings.
Below we will tell you what corporate mail is, where to get it and how to set it up to work with mailings.
What is mail on your own domain (corporate mail)
Corporate mail is a mail service launched on your own domain. The mail address will look like "[email protected]".
Domains are website names, symbolic links for more convenient redirection to unreadable IP addresses of servers.
Imagine if you entered the address 185.19.205.164 instead of rusender.ru.
Currently, the domain system is an important and almost netherlands phone number data integral part of the modern Internet. It is worth noting that the Internet consists of more than just websites. The network can use different protocols: for data transfer (FTP), for peer-to-peer networks (BitTorrent), for terminal connections (Telnet), etc. POP (POP3), IMAP and SMTP protocols are used to work with mail. At the same time, many of the protocols use the same domain system (DNS) in their work, at least mail protocols for sure.
If you own a domain, you can set up your own mail service:
Based on hosting, shared or dedicated, it can be a virtual or hardware server, a ready-made cloud infrastructure with load balancing, etc.
Based on specialized services. In this case, you get a ready-made product – with a web interface of a mail client, with high-load DNS servers, with built-in antispam systems, etc.
Nowadays , corporate mail is increasingly understood as mail on your own domain in the format of a service that involves renting a ready-made minimum infrastructure capable of receiving and sending letters, as well as storing them on servers and providing access to them at the request of clients. For this, ready-made web interfaces are usually used, as in public mail services.
Below we will look at the options for setting up your own corporate email with all their pros and cons.