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The End of (accurate) Marketing Attribution

Posted: Mon Jan 27, 2025 3:53 am
by batasakas
Brands are reducing ad budgets and investing more in branding. Brands need to start measuring “untrackable” marketing metrics like awareness, interest, visits and familiarity lift. Additionally, they should be careful about who is getting credit for referring visits, conversions, and LTV by channel. You are almost certainly investing much more in paid traffic than organic. You need to invest more in organic.

Planning and Creation Sessions
Alongside the live keynotes, attendees had the opportunity to watch recorded sessions aimed at Planning and Creation, the foundations of a great content strategy.

At the Planning Sessions, pro content marketers got to finland number data the stage to share their expertise on how to build a solid base for your entire strategy.

The topics were:

How to Generate 100+ Effective Content Ideas
The Perfect Funnel Blueprint
Don’t Be a Bland Brand: 7 Snappy Ways to Get Real for Better Results
Not Thought Leadership Marketing, Thought Followship Marketing
Building Your Thought Leadership Content Engine
Cut Through the Fluff to Make Your Content More Authentic
Pump Up Your Content Power
Become the #1 Authority in Your Industry for $1 a Day
Pay Attention! Getting, Keeping, and Using Attention
How to create a behavioral, data-driven content strategy that converts
At the Creation Sessions, it was time to get hands dirty! In this session, speakers gave the audience the best tips to create content that engages the audience and connects to their entire marketing strategy.