Quick links in Yandex Direct: 5 examples of use + 4 ways to add
Posted: Mon Jan 27, 2025 3:52 am
I will share examples and tips on how to use quick links correctly to make a profit and not drain your budget. Plus, I will show you step by step 4 main ways to add links to Yandex Direct faster .
Quick links are an addition to an ad in Yandex Direct, to simplify user navigation.
Increases conversion into sales when used correctly, more details in the examples .
Previously, you could only add four quick links. Officially, from September 9, 2019, you can add up to eight quick links to one ad in Yandex Direct.
Extended format of quick links.
Quick links are shown in ads on usa email list Search and YAN (Yandex Advertising and Display Network).
In the search they are displayed in the normal format and in the extended format (as in the screenshot above) with an additional description.
For the extended format, you must fill in all additional fields and set a bid to reach an audience of 110% or more.
For an entrepreneur or marketer, conversions and sales are most important, so filling in additional quick links in Direct will help visually increase the ad in the search results, take up more space on the user's screen, and the ad becomes more noticeable.
In quick links, you can indicate additional benefits of the offer that were not included in the text, thereby bypassing the Yandex Direct limitation on the number of characters in the text.
They make navigation easier, thanks to quick links, you can direct the user directly to the desired section of the site, thereby reducing the friction at the purchase stage.
According to statistics, quick links account for up to 8% of clicks from the total traffic volume, and all this has a positive effect on increasing CTR and reducing the cost per click.
If the quick link contains the keyword that the user was looking for, it will be highlighted in bold and then the ad will become even more clickable and attractive.
Expert advice: use faster links wisely, do not try to make a super clickable ad so that everyone clicks on it.
Frames and limitations
In Yandex Direct ads, you can add up to 8 quick links and a description for each.
The length of the text of one quick link is up to 30 characters, and the total length of the text from the first to the fourth quick link is 66 characters, plus from the fifth to the eighth also up to 66 characters in total.
This is determined by the width of the ad unit so that your text fits completely and the ad is not displayed crookedly.
How many characters long? To fit 4 or 8 quick links on the screen, use words and phrases that are approximately 15 characters long.
Description for one quick link up to 60 characters. It is quite possible to reveal the essence of what the quick link is about and help the user make a choice whether to click on it or not.
To pass moderation and not be rejected, quick link texts must meet the requirements.
The same text is written in all quick links. You only need to write different texts and titles.
The content of the text must correspond to the page where that same quick link leads.
I recommend marking each quick link with a UTM tag to analyze which quick link gets clicks. Perhaps this will become a lever for success and it is worth starting to scale what attracts people so much in this quick link.
Quick links are an addition to an ad in Yandex Direct, to simplify user navigation.
Increases conversion into sales when used correctly, more details in the examples .
Previously, you could only add four quick links. Officially, from September 9, 2019, you can add up to eight quick links to one ad in Yandex Direct.
Extended format of quick links.
Quick links are shown in ads on usa email list Search and YAN (Yandex Advertising and Display Network).
In the search they are displayed in the normal format and in the extended format (as in the screenshot above) with an additional description.
For the extended format, you must fill in all additional fields and set a bid to reach an audience of 110% or more.
For an entrepreneur or marketer, conversions and sales are most important, so filling in additional quick links in Direct will help visually increase the ad in the search results, take up more space on the user's screen, and the ad becomes more noticeable.
In quick links, you can indicate additional benefits of the offer that were not included in the text, thereby bypassing the Yandex Direct limitation on the number of characters in the text.
They make navigation easier, thanks to quick links, you can direct the user directly to the desired section of the site, thereby reducing the friction at the purchase stage.
According to statistics, quick links account for up to 8% of clicks from the total traffic volume, and all this has a positive effect on increasing CTR and reducing the cost per click.
If the quick link contains the keyword that the user was looking for, it will be highlighted in bold and then the ad will become even more clickable and attractive.
Expert advice: use faster links wisely, do not try to make a super clickable ad so that everyone clicks on it.
Frames and limitations
In Yandex Direct ads, you can add up to 8 quick links and a description for each.
The length of the text of one quick link is up to 30 characters, and the total length of the text from the first to the fourth quick link is 66 characters, plus from the fifth to the eighth also up to 66 characters in total.
This is determined by the width of the ad unit so that your text fits completely and the ad is not displayed crookedly.
How many characters long? To fit 4 or 8 quick links on the screen, use words and phrases that are approximately 15 characters long.
Description for one quick link up to 60 characters. It is quite possible to reveal the essence of what the quick link is about and help the user make a choice whether to click on it or not.
To pass moderation and not be rejected, quick link texts must meet the requirements.
The same text is written in all quick links. You only need to write different texts and titles.
The content of the text must correspond to the page where that same quick link leads.
I recommend marking each quick link with a UTM tag to analyze which quick link gets clicks. Perhaps this will become a lever for success and it is worth starting to scale what attracts people so much in this quick link.