The four-pronged marketing mix
Posted: Mon Jan 27, 2025 3:50 am
In 1960, the famous author Jerome McCarthy grouped these components together into four main elements (price, product, promotion, and place), which were known as the 4Ps. Then the famous economist Philip Kotler developed it and helped spread it in academic circles and among marketers. What are the elements of the electronic marketing mix? To understand how the elements of the electronic marketing mix work and its impact on the marketing strategy and its role in the success of the company, we must first know its components. There are 3 types of marketing mix: the 4Ps marketing mix, the 7Ps marketing mix, and the modified 4Cs marketing mix.
But let us first learn about the elements of the 4Cs dentist database electronic marketing mix. 4Ps Electronic Marketing Mix Elements consists of 4 components that complement each other in order to build a successful marketing strategy to achieve the desired marketing goals for the company’s success. These elements are: Product Price Place Promotion Product It is the first pillar of the marketing mix and the most important element in it, as it is the one for which strategies and plans are determined, and the rest of the elements of the electronic marketing mix are for working on its success, and it is represented by the product or service that you offer in the market to your customers, but before offering the product or service in the market, there are many questions that you must answer at the beginning.
Product Questions What is the product and what is its name? What category needs this product? Why do you need this product category? What needs will the product meet for this segment? How will the product meet these needs? How will the customer use the product? What are the product features? What are the product's drawbacks and how do you plan to overcome them? How does the product work? Does this product have any competitors? What competitive advantage does your product have over competitors? Is the product scalable over time? How do you plan the product packaging process? What are the after-sales services for the product? Answering these questions will ensure that you have a strong structure for your product that will help you market the product successfully.
But let us first learn about the elements of the 4Cs dentist database electronic marketing mix. 4Ps Electronic Marketing Mix Elements consists of 4 components that complement each other in order to build a successful marketing strategy to achieve the desired marketing goals for the company’s success. These elements are: Product Price Place Promotion Product It is the first pillar of the marketing mix and the most important element in it, as it is the one for which strategies and plans are determined, and the rest of the elements of the electronic marketing mix are for working on its success, and it is represented by the product or service that you offer in the market to your customers, but before offering the product or service in the market, there are many questions that you must answer at the beginning.
Product Questions What is the product and what is its name? What category needs this product? Why do you need this product category? What needs will the product meet for this segment? How will the product meet these needs? How will the customer use the product? What are the product features? What are the product's drawbacks and how do you plan to overcome them? How does the product work? Does this product have any competitors? What competitive advantage does your product have over competitors? Is the product scalable over time? How do you plan the product packaging process? What are the after-sales services for the product? Answering these questions will ensure that you have a strong structure for your product that will help you market the product successfully.