I have been very successful using the method below for my company, as have my clients. To be successful, the sales managers need to teach their salespeople to execute this process as well as monitor, encourage and reward the behaviors necessary for the process to work. For more effective prospecting campaigns, follow these steps:
Step 1:
Identify 10 – 15 companies at a time as your targets. These should be companies you feel would be “ideal” for customers.
Step 2:
Research the companies. Google. Check the website, social media, annual report, recent articles, and trade journals. Call a salesperson and ask for their marketing materials. Ask a few questions. You are looking for information to confirm that the company or division is a good target.
Step 3:
Find the names of 3 – 5 people in the organization who are most likely to be interested in your solution and at a level that they can make a decision. Google. Find them on social media. See if they are on the team page of the website.
Get their addresses and phone numbers. Call the main cyprus telegram data number at the corporate office and ask for them. All they can say is “no” and be prepared to be transferred to the person you ask for.
LinkedIn is a great place to find names and emails as well as learn about your prospects.
Step 4:
Plan a multi-touch campaign. Determine where you are in the sales process before starting so that you can plan your campaign appropriately. Are you prospecting a current client? Were they a past client? know they have some interest?
Any combination of direct mail, email, social media, fax (yes, in some industries they still respond to fax), voicemail, phone, a face-to-face visit, advertising or PR can be utilized.
Be sure all of the touches are received by the prospect within a four to six week period. All touches must include a call to action. Each touch must be sent out to all contacts simultaneously.
Are they on a list from a trade show, so you
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