Main services of a marketer
Posted: Sun Dec 22, 2024 6:16 am
Success always has a name. Famous marketers of the world will forever remain in the memory of generations as people who managed to change the world with their talent to convince, to see the unobvious, the desire for innovation, the confidence in their rightness.
Howard Schultz, Starbucks marketer
There are famous legendary names in all spheres. The name Howard Schultz perfectly fits the definition of "the best marketer in the world". And it all started with simple curiosity: he was surprised by large orders from the small town of Seattle for manual coffee grinders. Having tried freshly brewed, roasted black coffee, he fell in love with its taste. Thus began the path to a global network of coffee shops.
There was also a grandiose advertising campaign, attracting investors' funds, modernization, and the implementation of unusual ideas. Thus, Schultz refused to sell heated sandwiches, which suppressed the aroma of coffee, and paid special attention to training the staff.
The currently living Howard Schultz is not resting whatsapp number australia on his laurels. His energy is in full swing, he is constantly testing new ideas, improving something, and is involved in charity. The "Coffee Bill Gates", as USA TODAY called him, surprised his fans with the book "Pour Your Heart Into It: How Starbucks Was Built, Cup by Cup", published in 1997.
Sergio Zayman, marketer at Coca-Cola
There is no person who has not tried the legendary drink Coca-Cola at least once. But not everyone knows the fact that they wanted to replace it with New Coke. The company's chief marketer Sergio Zyman was involved in the development of this project, which was doomed to failure.
Sergio Zayman, marketer at Coca-Cola
Source: shutterstock.com
The new product was developed and launched into production, but it did not last long. The company returned to its world-famous taste after 77 days. Sergio formed a new approach to advertising and marketing, which helped increase sales by 50% in 5 years!
Steve Jobs, founder of Apple
The man who never changed his appearance: jeans, a black turtleneck and sneakers - that's Steve Jobs.
Unrestrained, picky, even rude - that's Steve Jobs.
Inventor and entrepreneur, director of Apple, developer of the iPhone and iPod, revolutionary in the computer industry - and this is also Steve Jobs.
Jobs is the author of the principles of successful business management. Among them: strive for originality, do the job well, think about the great, start small, etc. The word "marketing" does not appear in his postulates, they tried not to pronounce it in the company, but Steve Jobs is a brilliant marketer.
Albert Lasker, one of the founders of modern advertising
Albert Lasker is the founder of advertising as we know it. He saved many companies from bankruptcy and came up with the formula "Advertising should make you buy." Thanks to this man, Americans acquired the habit of drinking freshly squeezed orange juice in the morning, which became a symbol of the American way of life. This tradition was adopted by residents of other countries.
Lasker managed to convince people to stop cooking pork and beans at home and buy the canned product, and from a specific manufacturer.
He got ideas for his advertisements from observing people and their behavior. The name of the cigarettes LUCKY STRIKE seems vaguely familiar even to the older non-smoking generation of Russia. Albert Lasker is the one who contributed to this memory.
While pondering the concept of an advertising campaign to promote tobacco products, he came to the conclusion that success would only come if it reached underserved segments of the population. He came up with the image of a smoking woman.
The fair sex smoked, but it was frowned upon, considered indecent. Talking to his wife, watching her take out cigarettes, light them, and how a cloud of smoke momentarily hid her wrinkles, he had an idea: society's attitude toward a smoking woman needs to be changed, to make her attractive, mysterious. And he began to implement the idea.
Albert Lasker, one of the founders of modern advertising
Source: shutterstock.com
The image of a fragile beauty with a cigarette in her hand seemed romantic and sexy. Famous actresses and singers played their roles. Tobacco products were credited with beneficial and even healing properties. American women enthusiastically tried on the image of a fatal temptress, copied it, and started smoking. And sales soared.
The experience of these famous people convincingly shows that marketing is a union of science and creativity. Professional skills and knowledge are important, but it is necessary to have a special intuitive sense. It allows you to put together not only an idea, research results, but also vague assumptions, a remark, a strange reaction of a neighbor, the smell of coffee, falling ash from an extinguished cigarette.
People with marketing talent are able to observe, notice patterns, see what others do not see. They study competitors' activities in detail, understand the needs of their customers, can predict their desires, study their product thoroughly and believe in it so much that they convey this faith to their clients. Of course, luck is always close to risk. But difficulties open up opportuni
Howard Schultz, Starbucks marketer
There are famous legendary names in all spheres. The name Howard Schultz perfectly fits the definition of "the best marketer in the world". And it all started with simple curiosity: he was surprised by large orders from the small town of Seattle for manual coffee grinders. Having tried freshly brewed, roasted black coffee, he fell in love with its taste. Thus began the path to a global network of coffee shops.
There was also a grandiose advertising campaign, attracting investors' funds, modernization, and the implementation of unusual ideas. Thus, Schultz refused to sell heated sandwiches, which suppressed the aroma of coffee, and paid special attention to training the staff.
The currently living Howard Schultz is not resting whatsapp number australia on his laurels. His energy is in full swing, he is constantly testing new ideas, improving something, and is involved in charity. The "Coffee Bill Gates", as USA TODAY called him, surprised his fans with the book "Pour Your Heart Into It: How Starbucks Was Built, Cup by Cup", published in 1997.
Sergio Zayman, marketer at Coca-Cola
There is no person who has not tried the legendary drink Coca-Cola at least once. But not everyone knows the fact that they wanted to replace it with New Coke. The company's chief marketer Sergio Zyman was involved in the development of this project, which was doomed to failure.
Sergio Zayman, marketer at Coca-Cola
Source: shutterstock.com
The new product was developed and launched into production, but it did not last long. The company returned to its world-famous taste after 77 days. Sergio formed a new approach to advertising and marketing, which helped increase sales by 50% in 5 years!
Steve Jobs, founder of Apple
The man who never changed his appearance: jeans, a black turtleneck and sneakers - that's Steve Jobs.
Unrestrained, picky, even rude - that's Steve Jobs.
Inventor and entrepreneur, director of Apple, developer of the iPhone and iPod, revolutionary in the computer industry - and this is also Steve Jobs.
Jobs is the author of the principles of successful business management. Among them: strive for originality, do the job well, think about the great, start small, etc. The word "marketing" does not appear in his postulates, they tried not to pronounce it in the company, but Steve Jobs is a brilliant marketer.
Albert Lasker, one of the founders of modern advertising
Albert Lasker is the founder of advertising as we know it. He saved many companies from bankruptcy and came up with the formula "Advertising should make you buy." Thanks to this man, Americans acquired the habit of drinking freshly squeezed orange juice in the morning, which became a symbol of the American way of life. This tradition was adopted by residents of other countries.
Lasker managed to convince people to stop cooking pork and beans at home and buy the canned product, and from a specific manufacturer.
He got ideas for his advertisements from observing people and their behavior. The name of the cigarettes LUCKY STRIKE seems vaguely familiar even to the older non-smoking generation of Russia. Albert Lasker is the one who contributed to this memory.
While pondering the concept of an advertising campaign to promote tobacco products, he came to the conclusion that success would only come if it reached underserved segments of the population. He came up with the image of a smoking woman.
The fair sex smoked, but it was frowned upon, considered indecent. Talking to his wife, watching her take out cigarettes, light them, and how a cloud of smoke momentarily hid her wrinkles, he had an idea: society's attitude toward a smoking woman needs to be changed, to make her attractive, mysterious. And he began to implement the idea.
Albert Lasker, one of the founders of modern advertising
Source: shutterstock.com
The image of a fragile beauty with a cigarette in her hand seemed romantic and sexy. Famous actresses and singers played their roles. Tobacco products were credited with beneficial and even healing properties. American women enthusiastically tried on the image of a fatal temptress, copied it, and started smoking. And sales soared.
The experience of these famous people convincingly shows that marketing is a union of science and creativity. Professional skills and knowledge are important, but it is necessary to have a special intuitive sense. It allows you to put together not only an idea, research results, but also vague assumptions, a remark, a strange reaction of a neighbor, the smell of coffee, falling ash from an extinguished cigarette.
People with marketing talent are able to observe, notice patterns, see what others do not see. They study competitors' activities in detail, understand the needs of their customers, can predict their desires, study their product thoroughly and believe in it so much that they convey this faith to their clients. Of course, luck is always close to risk. But difficulties open up opportuni