Strategies to recover lost customers

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For any company, the list of lost customers is increasing year after year, and although no one would like to admit this, it is a reality for 99% of companies. It is important to carry out an analysis of these customers, and the reason for their loss, since it facilitates the study of the different internal errors that comprise the services or products offered, the way of proceeding, and therefore, allows the identification of weaknesses. However, most companies simply tend to eliminate these customers from their databases, and that is why today we will talk about the different strategies that allow these lost customers to be recovered .

What is customer recovery?
The loss of customers means a cyprus email list huge drop in the number of consumers, products or services offered by a given company, and consequently, a reduction in its economic profitability.

In view of this, maintaining potential customers becomes the main objective of companies, although recovering lost customers ends up being one of the best strategies to end up building a long-lasting relationship with the customer and improving the corporate image of the company.

It is often believed that attracting new customers is more profitable than recovering lost customers , but this statement is not entirely true, because with the previous knowledge of former customers, collaboration tactics can be improved and thus meet the different needs that customers require. In fact, recovering lost customers not only generates a relationship of much greater trust, but the potential public is more loyal and ends up generating a greater number of profits for the company.

VIDEO: Customer Recovery


Audio: How to recover clients


Portfolio recovery strategies
Recovering lost customers allows a company to become profitable. However, for this to happen, a long-lasting relationship with the customer must be built through a series of added values. Therefore, below we present different strategies that allow you to recover those lost customers:

Customer segmentation : a company has to approach its lost customers with valuable products, services and information adapted to their new needs.
Identifying reasons for loss : a company can lose its customers for different reasons: economic, administrative or logistical, etc.
Offering new customer service channels : facilitating multiple digital customer support points, such as social networks, allows for portfolio recovery.
Implementing new changes in the company : constant interaction with customers and listening to their complaints, claims and needs facilitates this new business relationship.