Not mapping the content to the buyers’ journey.

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Lame packaging.
Sometimes brilliant content is hidden behind a boring façade. Ensure the format and design of your content reflect the research and thought you put into creating it.

Not tying your content to your business objectives.
If the content you produce does not create business, then it is a wasted effort. Make sure that your content marketing strategy is a lead generator and profit driver for your brand.

Ignoring SEO opportunities.
Keywords still matter. Part of knowing your customers pain points is understanding how they look for answers. A quick review of keywords via Google’s keyword planner can be very insightful.

Ignoring lead generation opportunities.
It still amazes me how much good, free content is denmark telegram data available without any kind of gate to gather contact information.

Take a step back and determine how your content addresses each step for the buyers’ journey. Do you have something for each stage your prospects go through to make a buying decision?

It’s just a bunch of chest-pounding.
No one likes being bragged to or pitched at. This is an excellent lesson in “showing” and not “telling”. Instead of making grand claims about how incredible your product, service, or company is— demonstrate that to your audience by showing them how it could make a difference for their organization.

Having no way to measure the impact of your content.
It’s helpful to know how many downloads or views or how much time is spent watching each piece of content. That activity has to be tied to each lead through the sales funnel, if it is going to have a real impact on your business. Metrics count.

Writing for the company instead of the customer.
Make sure to keep the customers’ point of view central to your content strategy and each piece of content that you develop.