Texts must be written clearly and precisely
Posted: Sun Jan 26, 2025 6:50 am
This is easy to say, but very difficult to do. Good sales writing is not easy. You should avoid clichés (“strategic partner,” “customer-focused,” “360-degree solution”) that are so overused that they do not contribute anything; rather, they detract. Like a sculptor polishing his work, texts must be constantly polished as we notice phrases that are not understood during sales presentations.
What catches the eye is what generates the greatest emotional impact. Graphic design is the art of communicating information visually, and for some reason it canada phone number list requires years of study. Let's not play the artist when all our future sales are at stake. If we want to generate trust, we should hire a few hours of work from a design professional so that our presentation impresses with the way it communicates concepts using different graphic elements: illustrations, diagrams, and a clean and consistent overall graphic design.
Guide the designer. We have to support the designer because he has a double challenge: to understand the company's services and then to see how to communicate them in a very clear way. We must delegate the design but not the important content. For example, the graphics can be accompanied by short texts that explain our DIFFERENTIAL value proposition and therefore the technical concepts that the CEO must understand in order to choose us.
At Edición Limitada , we design highly effective business credential presentations aimed at CEOs, owners, and decision makers. For one of our corporate clients with sales of over $300 million, we redesigned dozens of presentations for their services.
What catches the eye is what generates the greatest emotional impact. Graphic design is the art of communicating information visually, and for some reason it canada phone number list requires years of study. Let's not play the artist when all our future sales are at stake. If we want to generate trust, we should hire a few hours of work from a design professional so that our presentation impresses with the way it communicates concepts using different graphic elements: illustrations, diagrams, and a clean and consistent overall graphic design.
Guide the designer. We have to support the designer because he has a double challenge: to understand the company's services and then to see how to communicate them in a very clear way. We must delegate the design but not the important content. For example, the graphics can be accompanied by short texts that explain our DIFFERENTIAL value proposition and therefore the technical concepts that the CEO must understand in order to choose us.
At Edición Limitada , we design highly effective business credential presentations aimed at CEOs, owners, and decision makers. For one of our corporate clients with sales of over $300 million, we redesigned dozens of presentations for their services.