Marketing: How to make a short video that grabs attention?
Posted: Sun Dec 22, 2024 6:09 am
Eight seconds. That's the attention span of an average Internet user.
For content creators and entrepreneurs, keeping audiences engaged is a real challenge. Even with short videos, it's not certain that your prospects will deign to show you interest.
Luckily, making a successful short video is easy . These expert tips philippine whatsapp number are simple to follow and will boost your conversion rate.
Summary
1. Start your videos with a scroll stopper
A scroll stopper is a scene that prompts the user to stop scrolling. Lasting only a few milliseconds, it sends a clear message to the audience: “Stop! This will interest you. ”
For example, you can start with a quick succession of images that hypnotize the viewers. Better yet… On each screen, write a strong word that encourages action. We invite you to discover all the effective ways to make your short video a success every time with PlayPlay's advice .
Another tip is to start with an unexpected but banally displayed image. For example, a woman flying on balloons or a panda surfing. Take advantage of the seconds it takes for the brain to process the information and follow up with your message.
2. Using photos or videos of people
Even if you are shy, it is in your best interest to face the camera. Indeed, human beings are naturally more attracted to faces than to graphics. Yes… No matter how talented you are as a drawing artist, the human brain will always prefer sparkling eyes and a warm smile.
Just by adding people to your short films, you can increase their viewing time. This is especially true if you opt for elaborate and bright visuals.
3. Always put subtitles
According to the latest data, nine out of ten videos are watched without sound. Whether on Twitter, Instagram, Facebook or TikTok, Internet users do not automatically turn up the volume.
Think about it… How many times have you watched a video in your news feed without opening it? You probably can’t even give a number because there have been so many occasions.
For those who are really determined to make their short video a success every time, adding subtitles is essential. This way, the user will be able to watch the video from start to finish, even if they don't want to turn on the sound.
In short
As a videographer, amateur or professional, it is frustrating to work hours to reach an insignificant audience.
Now, before you publish, make sure you have these three things:
Grab attention from the first seconds with a scroll stopper;
Using human faces to awaken the senses;
Add subtitles to improve viewing time.
For content creators and entrepreneurs, keeping audiences engaged is a real challenge. Even with short videos, it's not certain that your prospects will deign to show you interest.
Luckily, making a successful short video is easy . These expert tips philippine whatsapp number are simple to follow and will boost your conversion rate.
Summary
1. Start your videos with a scroll stopper
A scroll stopper is a scene that prompts the user to stop scrolling. Lasting only a few milliseconds, it sends a clear message to the audience: “Stop! This will interest you. ”
For example, you can start with a quick succession of images that hypnotize the viewers. Better yet… On each screen, write a strong word that encourages action. We invite you to discover all the effective ways to make your short video a success every time with PlayPlay's advice .
Another tip is to start with an unexpected but banally displayed image. For example, a woman flying on balloons or a panda surfing. Take advantage of the seconds it takes for the brain to process the information and follow up with your message.
2. Using photos or videos of people
Even if you are shy, it is in your best interest to face the camera. Indeed, human beings are naturally more attracted to faces than to graphics. Yes… No matter how talented you are as a drawing artist, the human brain will always prefer sparkling eyes and a warm smile.
Just by adding people to your short films, you can increase their viewing time. This is especially true if you opt for elaborate and bright visuals.
3. Always put subtitles
According to the latest data, nine out of ten videos are watched without sound. Whether on Twitter, Instagram, Facebook or TikTok, Internet users do not automatically turn up the volume.
Think about it… How many times have you watched a video in your news feed without opening it? You probably can’t even give a number because there have been so many occasions.
For those who are really determined to make their short video a success every time, adding subtitles is essential. This way, the user will be able to watch the video from start to finish, even if they don't want to turn on the sound.
In short
As a videographer, amateur or professional, it is frustrating to work hours to reach an insignificant audience.
Now, before you publish, make sure you have these three things:
Grab attention from the first seconds with a scroll stopper;
Using human faces to awaken the senses;
Add subtitles to improve viewing time.