Rise of audio: a major evolution in the field of programmatic
Posted: Sun Jan 26, 2025 5:11 am
In a constantly evolving advertising landscape, programmatic audio is emerging as a major player, driven by a phenomenal growth of 41%. This rise in power is accompanied by an 18% increase in investments in programmatic guaranteed, demonstrating the growing confidence of advertisers in these targeted and effective solutions.
Programmatic Audio Boom: Explosive Growth and Bright Outlook
Programmatic audio continues its nigeria email list spectacular rise, posting remarkable growth of 41%. This meteoric rise is largely driven by the significant increase in impression volumes (+31%), thus demonstrating the growing enthusiasm for this dynamic and captivating advertising channel.
At the same time, investments in programmatic guaranteed also saw a notable increase of 18%, offering a glimmer of hope in an ever-changing advertising landscape. This positive trend underlines Digiperf’s growing confidence in this targeted and effective approach.
Greenbids offers a unique approach to integrating sustainability into your online advertising campaigns without compromising performance. Their platform uses advanced algorithms to optimize the purchase of ad inventory, reducing your carbon footprint while improving your results.
You combine advertising effectiveness with environmental responsibility for higher-performing and more sustainable campaigns. With its expertise and advanced technologies, Xandr is paving the way for more effective and accessible TV advertising for all, providing a significant competitive advantage in the ever-changing market. With its commitment to accessibility and transparency, Xandr represents a reliable partner for advertisers looking to optimize their TV advertising strategies.
Programmatic Audio Boom: Explosive Growth and Bright Outlook
Programmatic audio continues its nigeria email list spectacular rise, posting remarkable growth of 41%. This meteoric rise is largely driven by the significant increase in impression volumes (+31%), thus demonstrating the growing enthusiasm for this dynamic and captivating advertising channel.
At the same time, investments in programmatic guaranteed also saw a notable increase of 18%, offering a glimmer of hope in an ever-changing advertising landscape. This positive trend underlines Digiperf’s growing confidence in this targeted and effective approach.
Greenbids offers a unique approach to integrating sustainability into your online advertising campaigns without compromising performance. Their platform uses advanced algorithms to optimize the purchase of ad inventory, reducing your carbon footprint while improving your results.
You combine advertising effectiveness with environmental responsibility for higher-performing and more sustainable campaigns. With its expertise and advanced technologies, Xandr is paving the way for more effective and accessible TV advertising for all, providing a significant competitive advantage in the ever-changing market. With its commitment to accessibility and transparency, Xandr represents a reliable partner for advertisers looking to optimize their TV advertising strategies.