Strategic map: what is it and how to make one?
Posted: Sat Dec 21, 2024 4:07 am
A business's strategic map is responsible for summarizing the important performance measures of an organization. It is basically a representation of your company's strategic planning .
This tool is part of the Balanced Scorecard (BSC) methodology, which was developed by Harvard Business School professors in 1992, when they perceived the need for a more innovative model of business evaluation and performance.
The main purpose of a document like this is to illustrate how each area is responsible for achieving certain company objectives, so that the entire team can visualize its role within the corporation in an integrated manner.
This tool is very effective because it brings together three antarctica email list 5644 contact leads of the main elements of good management: focus, synergy and control.
It is also through the strategic map that companies such as Volkswagen and the Federal Justice have managed to achieve important results in the management field.
Check out the main steps below to help you build a strategy map in a practical way!
1. Choose a main objective
This step relates to your company's values, mission and vision. In an organizational culture, these points are important when guiding your team in solving problems, in building action proposals and in internal communication .
The "main objective" or "key objective" topic should contain what the goal will be to achieve it and how long it should take to occur.
2. Determine the value propositions
Value propositions are important to explain how responsible they can be in helping you achieve the key objective. You must choose between three:
improve total cost;
lead in products;
or customer loyalty .
3. Define financial strategies
We know that no company is sustainable if it does not have good financial planning.
At this point in the strategy map it is essential that you pay attention to your value proposition (determined above), as this will directly affect the choice of which financial strategy to use - it may be revenue growth, productivity and/or resource use.
This tool is part of the Balanced Scorecard (BSC) methodology, which was developed by Harvard Business School professors in 1992, when they perceived the need for a more innovative model of business evaluation and performance.
The main purpose of a document like this is to illustrate how each area is responsible for achieving certain company objectives, so that the entire team can visualize its role within the corporation in an integrated manner.
This tool is very effective because it brings together three antarctica email list 5644 contact leads of the main elements of good management: focus, synergy and control.
It is also through the strategic map that companies such as Volkswagen and the Federal Justice have managed to achieve important results in the management field.
Check out the main steps below to help you build a strategy map in a practical way!
1. Choose a main objective
This step relates to your company's values, mission and vision. In an organizational culture, these points are important when guiding your team in solving problems, in building action proposals and in internal communication .
The "main objective" or "key objective" topic should contain what the goal will be to achieve it and how long it should take to occur.
2. Determine the value propositions
Value propositions are important to explain how responsible they can be in helping you achieve the key objective. You must choose between three:
improve total cost;
lead in products;
or customer loyalty .
3. Define financial strategies
We know that no company is sustainable if it does not have good financial planning.
At this point in the strategy map it is essential that you pay attention to your value proposition (determined above), as this will directly affect the choice of which financial strategy to use - it may be revenue growth, productivity and/or resource use.