Can you recommend a dentist in Yekaterinburg?
I'm looking for a shock-resistant watch;
Recommend eco-friendly toys for children.
Identify the needs of your customers and present3 phone number identifier philippines your product/service from this perspective. For example: “The Razvivaika construction set is made of wood and does not have a paint coating, which makes it safe for your child.”
Reviews
This is a great way to analyze your competitors. Pay attention to negative comments, which can provide ideas for improving your own business and attracting customers. The method is especially effective for products that have been on the market for a long time and are familiar to a wide audience. The reasons for customer dissatisfaction can be varied.
Let's say you have a pizzeria and want to understand customer complaints about such establishments in order to interest them in repeat visits. Study the feedback about them on platforms such as Flamp, SpasiboVsem.ru and similar resources. Target audience pain points - examples:
the food was unappetizing or served cold;
waiters hint at the need for tips;
the waiting time lasted for an hour and a half;
the dishes were dirty.
If you can identify the problems consumers are facing, it opens up opportunities to present yourself in a more favorable light.
Client briefing
Entrepreneurs rarely study market demand on their own. They often delegate this task to professionals — marketers, SEO specialists, copywriters. Therefore, some information can be obtained first-hand. It is important to prepare in advance.
Client briefing
Source: shutterstock.com
A brief is a questionnaire that helps the contractor get acquainted with the business for its effective promotion. Let's say your client is a company engaged in the production and installation of plastic windows. How to discover and understand its needs? You can ask the following questions:
What are the main criteria for choosing glazing, and what factors influence the decision?
What are your competitive advantages?
What could motivate a client to reject your offer in favor of other companies?
A briefing can be held not only with the business owner, but also with his employees. This will help identify the company's competitive advantages for its subsequent promotion.
Telephone conversation recordings
If your business uses a CRM system, this can provide valuable information. Be sure to warn the other person that the conversation is being recorded. It is useful to find out:
for what reasons do potential customers delay placing an order;
what questions do they ask;
which causes their dissatisfaction.
A relationship management system helps track key stages in the development of customer relationships. By analyzing the collected data, you can identify the company's weaknesses and focus on eliminating them.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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How to find out the 5 key marketing metrics in your company?
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9 Examples of Universal Selling Commercial Proposals
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A checklist of ready-made questions for engaging cold clients
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Discussion with clients
Continue to interact with your target audience even after they have made a purchase. Don’t be afraid to ask questions. If there are any controversial issues, find ways to resolve them. The first step to overcoming obstacles is to identify them. It is believed that many people prefer not to call because it seems insignificant or because of fear of an unpleasant conversation. However, long-term relationships are built completely differently. What can be clarified:
reasons for purchasing the product;
what difficulties did users encounter;
were there any repeat purchases;
Were there any problems during operation?
Ask for not just the answer you would like to receive, but the data that will help identify the client’s real pain points.