Brazil leads the use of voice messages
Posted: Sun Dec 22, 2024 5:53 am
Meta CEO Mark Zuckerberg announced this Thursday (6) that Brazil will receive Meta's AI in July. The announcement was made during the global Meta Conversations event , held for the first time in Brazil. The technology promises to revolutionize user interaction on WhatsApp, Instagram, Facebook and Messenger, offering advanced features such as image and text generation, as well as answering questions.
According to Zuckerberg, Brazilians send four times more voice messages on WhatsApp number in the philippines than any other country. In addition, Brazil stands out for the use of stickers and polls on the platform. “You have made 'Zap Zap' your own thing,” said the CEO. This behavior reflects the intense adoption and adaptation of the app in the daily lives of Brazilians.
“People in Brazil send more stickers, participate in more polls and send four times more voice messages on WhatsApp than in any other country,” said Zuckerberg.
Meta AI comes to WhatsApp
The “Meta AI,” based on Llama 3 technology, will be integrated into WhatsApp to facilitate communication between companies and customers. According to Zuckerberg, the artificial intelligence will help companies answer frequently asked questions and provide efficient support. In this way, the initiative seeks to compete with other AIs on the market, such as ChatGPT and CoPilot.
Impact of Meta AI in Brazil
The launch of Meta’s AI in Portuguese therefore aims to strengthen the digital presence of Brazilian companies, especially after the pandemic. Guilherme Horn, Head of WhatsApp for Strategic Markets, also highlighted that many companies without a digital presence have found in WhatsApp a bridge to reach their customers.
Expanding features and support
During Meta Conversations, other new features were presented, including the possibility of business calls via WhatsApp and customized messages for customers. In addition, Meta announced Meta Verified, a verification seal for companies, offering greater credibility and improved support.
According to Zuckerberg, Brazilians send four times more voice messages on WhatsApp number in the philippines than any other country. In addition, Brazil stands out for the use of stickers and polls on the platform. “You have made 'Zap Zap' your own thing,” said the CEO. This behavior reflects the intense adoption and adaptation of the app in the daily lives of Brazilians.
“People in Brazil send more stickers, participate in more polls and send four times more voice messages on WhatsApp than in any other country,” said Zuckerberg.
Meta AI comes to WhatsApp
The “Meta AI,” based on Llama 3 technology, will be integrated into WhatsApp to facilitate communication between companies and customers. According to Zuckerberg, the artificial intelligence will help companies answer frequently asked questions and provide efficient support. In this way, the initiative seeks to compete with other AIs on the market, such as ChatGPT and CoPilot.
Impact of Meta AI in Brazil
The launch of Meta’s AI in Portuguese therefore aims to strengthen the digital presence of Brazilian companies, especially after the pandemic. Guilherme Horn, Head of WhatsApp for Strategic Markets, also highlighted that many companies without a digital presence have found in WhatsApp a bridge to reach their customers.
Expanding features and support
During Meta Conversations, other new features were presented, including the possibility of business calls via WhatsApp and customized messages for customers. In addition, Meta announced Meta Verified, a verification seal for companies, offering greater credibility and improved support.