How much does it cost to position an online store?
Posted: Sat Jan 25, 2025 8:13 am
The cost of positioning for an online store depends on many factors, such as:
the size of your online store
the platform you choose to do your ecommerce
the level of competition in your sector
and whether you decide to do it yourself or hire a professional.
If you opt for a specialized agency, prices can vary from a few hundred to thousands of euros per month.
But be careful, SEO is an investment, not an expense.
If you decide to do it yourself, the cost will obviously be lower, although it will require time and learning.
Tools like Google Analytics, Google Search Console, or some keyword research tools travel agency email database may be free or low-cost, but the most valuable investment you'll make is your time.
And, like everything in life, the more you invest, the better the results will be.
And if you do it wrong, you can get penalized by Google , which is really dangerous.
SEO Strategy
How to improve the SEO of my online store?
Now comes the interesting part : how can you improve the SEO of your e-commerce and start seeing results?
Don't worry, I'll guide you step by step with practical actions that you can implement immediately.
1.- Web architecture of your online store
Web architecture is one of the most important SEO factors for an online store.
This is because the structure of your ecommerce site must be clear and easy to navigate for both users and search engines.
And how to achieve this?
Organize your products into clear and specific categories and subcategories. This not only improves the user experience, but also helps Google index your products efficiently.
Use a friendly URL structure, where each URL reflects the content of the page. For example, www.yourstore.com/mens-t-shirts is better than www.yourstore.com/cat123.
Makes it easy to access the most important pages from the main menu and footer.
A good web architecture not only helps position your online store, but also improves your customers' experience , which translates into more conversions.
2.- Find the best keywords for your online store
Keywords are the foundation of any SEO strategy.
To position your online store in search engines you need to know what terms users use when searching for products like yours.
Use tools like Google Keyword Planner or Ubersuggest to research relevant keywords.
Make sure to include both generic (men's t-shirts) and long-tail (men's organic cotton t-shirts) keywords, as the latter tend to have less competition.
And don’t forget about purchase intent keywords like “ buy ” or “ best price ,” as these will help you attract more qualified traffic.
Once you have your keywords, you should integrate them naturally into titles, descriptions, and other content of your store to improve the positioning of your online stores.
3.- Optimize the positioning of your product category pages
Product category pages are crucial to your ecommerce SEO strategy.
Optimizing them correctly will help you improve the overall SEO of your online store.
Here are some ideas:
Optimize the SEO of your product sheets
Every product listing is an opportunity to attract traffic, so it's essential that your descriptions are detailed and SEO-optimized.
Use relevant keywords in the description and make sure each listing is unique.
Don't copy and paste the same description to multiple products, as this can penalize your SEO for duplicate content.
You may be interested in: 52 SEO Factors to Consider Before Creating a Website. Make your SEO Checklist
Use keywords in your product titles
The product title is the first thing the user and Google will see.
Make sure it is descriptive and contains relevant keywords and avoid generic titles like “Pants” and go for something more specific like “Men’s Skinny Sweatpants.”
Create a good description for your products
The product description should not only inform the user, but also Google.
Include keywords naturally, explain the features and benefits, and don't forget a persuasive touch that encourages the purchase.
Optimize your images for SEO
Images are essential for an online store, but they can also improve your SEO if you optimize them correctly.
Use descriptive file names (nothing like IMG_1234.jpg)
Add alternative text (alt text) that includes keywords
and make sure the images are not too heavy to avoid slowing down page loading.
Beware of duplicate content
Duplicate content is one of the most common mistakes in online stores.
Google penalizes content that is repeated on multiple pages , so make sure each product description is unique.
Optimize the Title tag and the meta description
Title tags and meta descriptions are essential to getting users to click through to your store from search results.
So, write clear and attractive titles that include keywords and make meta descriptions that invite users to learn more about your products.
Add related products
Adding a related products section to each listing not only improves the user experience, but can also help increase the amount of time spent on your website, which Google values positively for SEO.
Create persuasive texts that encourage purchase
It is not enough to describe the product; it is essential to create persuasive texts that generate trust and motivate action .
Use clear calls to action like “Buy Now” or “Add to Cart,” and highlight the benefits the customer will get.
4.- Adapt your online store to mobile devices
More and more people are buying from their mobile devices, so adapting your online store to mobile devices is essential.
Google prioritizes sites that offer a good mobile experience, so make sure your ecommerce is responsive .
Make sure images load quickly and purchase buttons are easy to tap on a small screen.
Google also favors loading speed , so use tools like PageSpeed Insights to optimize this aspect.
5.- Create a blog to improve the SEO of your ecommerce
A blog is a very powerful tool to attract organic traffic to your online store.
So publishing content related to the products you sell will not only help you rank for more keywords, but will also strengthen your ecommerce's authority on Google.
6.- Work on internal linking to optimize the SEO of your product sheets
Internal linking is key to helping Google crawl and understand the structure of your site.
Make sure to link product pages to each other and to other relevant pages within your store. This not only improves user navigation, but also improves SEO.
7.- Work on a Linkbuilding strategy for your ecommerce
Link building consists of getting links from other websites to your online store.
These links serve as votes of confidence for Google, helping you rank your online store.
Look for collaborations with blogs, online magazines or influencers who can link to your products or content.
8.- Get recommendations and reviews from your customers
Customer reviews not only build trust with other buyers, but they can also improve your SEO.
Google values reviews and opinions because they provide fresh and relevant content.
So invite your customers to leave a review after their purchase, and be sure to respond to reviews to encourage engagement.
the size of your online store
the platform you choose to do your ecommerce
the level of competition in your sector
and whether you decide to do it yourself or hire a professional.
If you opt for a specialized agency, prices can vary from a few hundred to thousands of euros per month.
But be careful, SEO is an investment, not an expense.
If you decide to do it yourself, the cost will obviously be lower, although it will require time and learning.
Tools like Google Analytics, Google Search Console, or some keyword research tools travel agency email database may be free or low-cost, but the most valuable investment you'll make is your time.
And, like everything in life, the more you invest, the better the results will be.
And if you do it wrong, you can get penalized by Google , which is really dangerous.
SEO Strategy
How to improve the SEO of my online store?
Now comes the interesting part : how can you improve the SEO of your e-commerce and start seeing results?
Don't worry, I'll guide you step by step with practical actions that you can implement immediately.
1.- Web architecture of your online store
Web architecture is one of the most important SEO factors for an online store.
This is because the structure of your ecommerce site must be clear and easy to navigate for both users and search engines.
And how to achieve this?
Organize your products into clear and specific categories and subcategories. This not only improves the user experience, but also helps Google index your products efficiently.
Use a friendly URL structure, where each URL reflects the content of the page. For example, www.yourstore.com/mens-t-shirts is better than www.yourstore.com/cat123.
Makes it easy to access the most important pages from the main menu and footer.
A good web architecture not only helps position your online store, but also improves your customers' experience , which translates into more conversions.
2.- Find the best keywords for your online store
Keywords are the foundation of any SEO strategy.
To position your online store in search engines you need to know what terms users use when searching for products like yours.
Use tools like Google Keyword Planner or Ubersuggest to research relevant keywords.
Make sure to include both generic (men's t-shirts) and long-tail (men's organic cotton t-shirts) keywords, as the latter tend to have less competition.
And don’t forget about purchase intent keywords like “ buy ” or “ best price ,” as these will help you attract more qualified traffic.
Once you have your keywords, you should integrate them naturally into titles, descriptions, and other content of your store to improve the positioning of your online stores.
3.- Optimize the positioning of your product category pages
Product category pages are crucial to your ecommerce SEO strategy.
Optimizing them correctly will help you improve the overall SEO of your online store.
Here are some ideas:
Optimize the SEO of your product sheets
Every product listing is an opportunity to attract traffic, so it's essential that your descriptions are detailed and SEO-optimized.
Use relevant keywords in the description and make sure each listing is unique.
Don't copy and paste the same description to multiple products, as this can penalize your SEO for duplicate content.
You may be interested in: 52 SEO Factors to Consider Before Creating a Website. Make your SEO Checklist
Use keywords in your product titles
The product title is the first thing the user and Google will see.
Make sure it is descriptive and contains relevant keywords and avoid generic titles like “Pants” and go for something more specific like “Men’s Skinny Sweatpants.”
Create a good description for your products
The product description should not only inform the user, but also Google.
Include keywords naturally, explain the features and benefits, and don't forget a persuasive touch that encourages the purchase.
Optimize your images for SEO
Images are essential for an online store, but they can also improve your SEO if you optimize them correctly.
Use descriptive file names (nothing like IMG_1234.jpg)
Add alternative text (alt text) that includes keywords
and make sure the images are not too heavy to avoid slowing down page loading.
Beware of duplicate content
Duplicate content is one of the most common mistakes in online stores.
Google penalizes content that is repeated on multiple pages , so make sure each product description is unique.
Optimize the Title tag and the meta description
Title tags and meta descriptions are essential to getting users to click through to your store from search results.
So, write clear and attractive titles that include keywords and make meta descriptions that invite users to learn more about your products.
Add related products
Adding a related products section to each listing not only improves the user experience, but can also help increase the amount of time spent on your website, which Google values positively for SEO.
Create persuasive texts that encourage purchase
It is not enough to describe the product; it is essential to create persuasive texts that generate trust and motivate action .
Use clear calls to action like “Buy Now” or “Add to Cart,” and highlight the benefits the customer will get.
4.- Adapt your online store to mobile devices
More and more people are buying from their mobile devices, so adapting your online store to mobile devices is essential.
Google prioritizes sites that offer a good mobile experience, so make sure your ecommerce is responsive .
Make sure images load quickly and purchase buttons are easy to tap on a small screen.
Google also favors loading speed , so use tools like PageSpeed Insights to optimize this aspect.
5.- Create a blog to improve the SEO of your ecommerce
A blog is a very powerful tool to attract organic traffic to your online store.
So publishing content related to the products you sell will not only help you rank for more keywords, but will also strengthen your ecommerce's authority on Google.
6.- Work on internal linking to optimize the SEO of your product sheets
Internal linking is key to helping Google crawl and understand the structure of your site.
Make sure to link product pages to each other and to other relevant pages within your store. This not only improves user navigation, but also improves SEO.
7.- Work on a Linkbuilding strategy for your ecommerce
Link building consists of getting links from other websites to your online store.
These links serve as votes of confidence for Google, helping you rank your online store.
Look for collaborations with blogs, online magazines or influencers who can link to your products or content.
8.- Get recommendations and reviews from your customers
Customer reviews not only build trust with other buyers, but they can also improve your SEO.
Google values reviews and opinions because they provide fresh and relevant content.
So invite your customers to leave a review after their purchase, and be sure to respond to reviews to encourage engagement.