3.- Blogs and content marketing
Posted: Sun Dec 22, 2024 5:49 am
The last block in writing texts for websites is content for blogs, whether thematic, corporate, etc.
In this case we can start from the reference of having at least 600 words.
From that length onwards, everything will depend on the theme of the text in question.
In my opinion, there is no need to go into more detail than necessary to explain what we have come to tell.
Everything else, as they say, is "fluff."
Although, this idea should also be applied in reverse.
We should never leave an article half-finished because we have already completed the required word count.
Now that we have the topic of length clear, let's look at some basic guidelines when working on content marketing:
Main keyword at the beginning of the text
This is the first thing that stuck in my mind when I started writing SEO texts.
The keyword has to be the queen of the text, standing out at the beginning of the post and appearing throughout the entire content.
How many times?
Whatever logic dictates and be careful not to overdo it.
At least one or two H2
Any post must have at least two H2s if it has more than 600 words to guide philippines number list the content.
A tip, you can use the related searches to guide you in setting them up.
Structure that helps reading
The better structured an article is, the easier it will be to read and understand, both for users and for Google.
In addition to H2, you can include H3 or H4, lists, bold, etc.
Links, when necessary
Internal and external links are a plus as long as they are logical.
CTA, yes or no?
The call to action is a resource that we can use to encourage the reader to take a specific action.
In my opinion, and perhaps not everyone will agree with me, it does not have to be an obligation.
Ideally, it should be included when it can appear naturally in the text.
SEO Content Template
SEMrush has very useful tools for SEOs and content creators such as its options for domain analysis or the renowned Keyword Magic Tool with which we can discover the volume of the words that interest us and the related terms.
But, in this case I wanted to focus on a specific tool for editors that we can get a lot out of, SEO Content Template.
How does it work?
In this case we can start from the reference of having at least 600 words.
From that length onwards, everything will depend on the theme of the text in question.
In my opinion, there is no need to go into more detail than necessary to explain what we have come to tell.
Everything else, as they say, is "fluff."
Although, this idea should also be applied in reverse.
We should never leave an article half-finished because we have already completed the required word count.
Now that we have the topic of length clear, let's look at some basic guidelines when working on content marketing:
Main keyword at the beginning of the text
This is the first thing that stuck in my mind when I started writing SEO texts.
The keyword has to be the queen of the text, standing out at the beginning of the post and appearing throughout the entire content.
How many times?
Whatever logic dictates and be careful not to overdo it.
At least one or two H2
Any post must have at least two H2s if it has more than 600 words to guide philippines number list the content.
A tip, you can use the related searches to guide you in setting them up.
Structure that helps reading
The better structured an article is, the easier it will be to read and understand, both for users and for Google.
In addition to H2, you can include H3 or H4, lists, bold, etc.
Links, when necessary
Internal and external links are a plus as long as they are logical.
CTA, yes or no?
The call to action is a resource that we can use to encourage the reader to take a specific action.
In my opinion, and perhaps not everyone will agree with me, it does not have to be an obligation.
Ideally, it should be included when it can appear naturally in the text.
SEO Content Template
SEMrush has very useful tools for SEOs and content creators such as its options for domain analysis or the renowned Keyword Magic Tool with which we can discover the volume of the words that interest us and the related terms.
But, in this case I wanted to focus on a specific tool for editors that we can get a lot out of, SEO Content Template.
How does it work?