Top 11 Marketing KPI's
Posted: Sat Jan 25, 2025 6:50 am
A KPI (Key Performance Indicator) is a marketing indicator to measure and quantify whether your company is achieving key business objectives .
A good KPI should act as a compass, allowing you to know whether or not you are taking the right path towards your strategic goals. Therefore, it is important that it is:
- Quantifiable and well defined.
- Fully communicated across your organization and department.
- Applicable to your line of business or department.
Writing a marketing plan without doing a review of ghana email list recent marketing performance is like using Google Maps without a starting point. Knowing where your marketing is today (i.e., what it's doing for you today) is absolutely essential.
Put yourself in this situation: If your CEO asked you today to start putting together a report card on your marketing performance for the first quarter of 2017, what would you report and how would you grade it?
In the B2B field, we suggest some KPIs that allow you to evaluate marketing performance:
For most B2B companies, their website is the most important marketing factor. Therefore, understanding web traffic is crucial, as is understanding how well they are converting visitors into leads .
A good KPI should act as a compass, allowing you to know whether or not you are taking the right path towards your strategic goals. Therefore, it is important that it is:
- Quantifiable and well defined.
- Fully communicated across your organization and department.
- Applicable to your line of business or department.
Writing a marketing plan without doing a review of ghana email list recent marketing performance is like using Google Maps without a starting point. Knowing where your marketing is today (i.e., what it's doing for you today) is absolutely essential.
Put yourself in this situation: If your CEO asked you today to start putting together a report card on your marketing performance for the first quarter of 2017, what would you report and how would you grade it?
In the B2B field, we suggest some KPIs that allow you to evaluate marketing performance:
For most B2B companies, their website is the most important marketing factor. Therefore, understanding web traffic is crucial, as is understanding how well they are converting visitors into leads .