What is interlinking or internal linking?
Posted: Sat Jan 25, 2025 5:02 am
Interlinking or internal linking is an SEO technique that consists of linking different pages of the same domain with the idea of providing value to the user, improving the positioning and semantics of the pages you are linking to.
This means that a good SEO internal linking strategy should always work on related content.
Internal linking is a very important factor in the on-page SEO of a website, to the point direct mail mortgage marketing list that it directly influences the web usability of your site .
Helping to reduce the bounce rate
Improving the user experience
Increasing the time a user is on your website
Helping to convert visitors into leads
Etc…
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Imagine that through a simple piece of content on your blog you get a user to start reading about a topic of interest and from that article:
Reach other content through internal links found in the post
He is increasingly acquiring more information about what interests him, on your blog
You are able to redirect him to your sales pages
You manage to convert a visitor into a Lead and that Lead into a client
And how can I create an internal link for my website?
To create an internal link on your website, just use this example below:
<a href=” yourdomainpage ”> anchortext </a>
YourDomainPage : Enter the URL of the page on your domain that you want to link to
Anchortext : the expression, text or keyword on which you are going to add the internal link
Benefits of having good internal linking for your website and positioning
Let me show you the top 3 benefits of having good internal linking on your website.
1.- Improve the user experience
Through the network of internal links that you create on your website or blog, you can display related information to your visitors.
If it is well done, the user journey or customer journey will be much more effective and you will even be able to take them to your sales pages more easily.
In addition, you increase metrics about user web traffic on your website such as visit duration or page views, which is also good for SEO.
Internally, interlinking is essential to optimize the on-site SEO of your website .
2.- Improve your indexing in search engines
Thanks to SEO interlinking, you make it easier for search engines to find pages that may be too deep to access.
Link Juice is distributed appropriately throughout your website so that Google and search engines correctly index all your pages and content without affecting your Crawl Budget .
3.- Transfer of SEO authority
Every page has its own SEO authority.
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For this reason, working on good internal SEO linking helps transfer that authority to your related pages or content and thus ensure that the Link Juice is effective and that Google understands which pages on your website are really relevant.
Well, now that you know what Interlinking is, let's see what types exist and how to achieve a good web architecture.
This means that a good SEO internal linking strategy should always work on related content.
Internal linking is a very important factor in the on-page SEO of a website, to the point direct mail mortgage marketing list that it directly influences the web usability of your site .
Helping to reduce the bounce rate
Improving the user experience
Increasing the time a user is on your website
Helping to convert visitors into leads
Etc…
You may be interested in: How to use Hashtags on Instagram. Strategies to get more reach
Imagine that through a simple piece of content on your blog you get a user to start reading about a topic of interest and from that article:
Reach other content through internal links found in the post
He is increasingly acquiring more information about what interests him, on your blog
You are able to redirect him to your sales pages
You manage to convert a visitor into a Lead and that Lead into a client
And how can I create an internal link for my website?
To create an internal link on your website, just use this example below:
<a href=” yourdomainpage ”> anchortext </a>
YourDomainPage : Enter the URL of the page on your domain that you want to link to
Anchortext : the expression, text or keyword on which you are going to add the internal link
Benefits of having good internal linking for your website and positioning
Let me show you the top 3 benefits of having good internal linking on your website.
1.- Improve the user experience
Through the network of internal links that you create on your website or blog, you can display related information to your visitors.
If it is well done, the user journey or customer journey will be much more effective and you will even be able to take them to your sales pages more easily.
In addition, you increase metrics about user web traffic on your website such as visit duration or page views, which is also good for SEO.
Internally, interlinking is essential to optimize the on-site SEO of your website .
2.- Improve your indexing in search engines
Thanks to SEO interlinking, you make it easier for search engines to find pages that may be too deep to access.
Link Juice is distributed appropriately throughout your website so that Google and search engines correctly index all your pages and content without affecting your Crawl Budget .
3.- Transfer of SEO authority
Every page has its own SEO authority.
You may be interested in: What is an infographic? How they are made and types of applications to create infographics
For this reason, working on good internal SEO linking helps transfer that authority to your related pages or content and thus ensure that the Link Juice is effective and that Google understands which pages on your website are really relevant.
Well, now that you know what Interlinking is, let's see what types exist and how to achieve a good web architecture.