Digital Advertising Investment in the Automotive Industry in Latin America: A Comparative Analysis of Q1 2023 vs Q1 2024
Posted: Thu Jan 23, 2025 9:10 am
In the fast-paced world of the automotive industry, the way brands connect with their audiences through digital advertising is a reflection of their ability to adapt and lead in a constantly changing environment. During the first quarter of 2023, digital advertising investment in this sector reached 52.9 million dollars , highlighting the importance and dynamism of digital marketing in morocco phone numbers vehicle promotion in Latin America. However, when reaching the same period in 2024, a slight decrease was observed, with an investment of 48.4 million dollars. This change invites a deep reflection on digital marketing strategies, the challenges faced by the industry and future prospects in an emerging and highly competitive market such as Latin America.
We have used our Ad Intelligence tool to collect and analyse this data, offering a clear and accurate view of trends in digital advertising investment within the automotive industry. This analysis not only compares investment figures between the two periods, but also examines how the digital advertising strategies of the major brands have evolved.
Distribution of Digital Advertising Investment by Country in the Automotive Industry: Q1 2023 vs Q1 2024
When analyzing the distribution of digital advertising investment in the automotive industry in Latin America, we noticed clear trends and significant changes between the first quarter of 2023 and the same period in 2024. In Q1 2023, Brazil led with an impressive 71.10% of the total investment, followed by Mexico with 11.76% and Chile with 4.59%. Colombia and Peru rounded out the top five, contributing 3.44% and 2.86% , respectively, of the total investment in the region. These numbers reflect not only the economic strength of each country but also their adoption of digital advertising as an essential medium for automotive marketing.
However, looking at Q1 2024, the picture changes significantly. Brazil maintains the lead, although its share decreased to 49.91% , and Mexico increased its share to 36.32% , narrowing the gap with the leader. Chile, meanwhile, dropped to 3.25% , while Argentina and Ecuador emerged in the ranking with 1.50% and 1.41% respectively, replacing Colombia and Peru in the top five spots. This shift in distribution could indicate an adjustment in advertising investment strategies or reflect broader economic changes within the region.
We have used our Ad Intelligence tool to collect and analyse this data, offering a clear and accurate view of trends in digital advertising investment within the automotive industry. This analysis not only compares investment figures between the two periods, but also examines how the digital advertising strategies of the major brands have evolved.
Distribution of Digital Advertising Investment by Country in the Automotive Industry: Q1 2023 vs Q1 2024
When analyzing the distribution of digital advertising investment in the automotive industry in Latin America, we noticed clear trends and significant changes between the first quarter of 2023 and the same period in 2024. In Q1 2023, Brazil led with an impressive 71.10% of the total investment, followed by Mexico with 11.76% and Chile with 4.59%. Colombia and Peru rounded out the top five, contributing 3.44% and 2.86% , respectively, of the total investment in the region. These numbers reflect not only the economic strength of each country but also their adoption of digital advertising as an essential medium for automotive marketing.
However, looking at Q1 2024, the picture changes significantly. Brazil maintains the lead, although its share decreased to 49.91% , and Mexico increased its share to 36.32% , narrowing the gap with the leader. Chile, meanwhile, dropped to 3.25% , while Argentina and Ecuador emerged in the ranking with 1.50% and 1.41% respectively, replacing Colombia and Peru in the top five spots. This shift in distribution could indicate an adjustment in advertising investment strategies or reflect broader economic changes within the region.