You want your copy to be appealing not only to customers but also to search engines.
Posted: Sun Dec 22, 2024 5:40 am
So how do you write SEO-friendly product descriptions?
When setting up an online store, an important russian phone number search SEO rule is to use long-tail keywords in your product descriptions. The phrase “remote control red toy Mini Cooper” will attract more serious buyers than writing “remote control toy car.” They’re the ones who are in the later stages of their search and already know the specific product they’re in the market for. This is also great if you have a niche store.
However, be moderate when using keywords heavily in your text. Make sure the keywords flow well into the rest of the copy. Don’t overemphasize the keywords so that the text sounds unnatural.
Don’t forget about your page title and meta description, snippets of text that describe what the page is about:
How to Write a Product Description That Sells Well
They help tell search engines what the page is about. Make sure your meta description contains the same keywords as your product description.
automatically generates page titles and meta descriptions based on the product names and descriptions you enter. But you can also do so manually to ensure they contain accurate information and relevant keywords.
Show a little personality
When selling online, it's easy to come across as cold and impersonal. After all, customers are interacting with a computer, not a real person.
Remind consumers that there’s a human being on the other side of the screen by letting in a little personality from time to time. Talk about the expertise you put into creating your product, the inspiration for your brand, or what you do to keep your buyers happy.
When setting up an online store, an important russian phone number search SEO rule is to use long-tail keywords in your product descriptions. The phrase “remote control red toy Mini Cooper” will attract more serious buyers than writing “remote control toy car.” They’re the ones who are in the later stages of their search and already know the specific product they’re in the market for. This is also great if you have a niche store.
However, be moderate when using keywords heavily in your text. Make sure the keywords flow well into the rest of the copy. Don’t overemphasize the keywords so that the text sounds unnatural.
Don’t forget about your page title and meta description, snippets of text that describe what the page is about:
How to Write a Product Description That Sells Well
They help tell search engines what the page is about. Make sure your meta description contains the same keywords as your product description.
automatically generates page titles and meta descriptions based on the product names and descriptions you enter. But you can also do so manually to ensure they contain accurate information and relevant keywords.
Show a little personality
When selling online, it's easy to come across as cold and impersonal. After all, customers are interacting with a computer, not a real person.
Remind consumers that there’s a human being on the other side of the screen by letting in a little personality from time to time. Talk about the expertise you put into creating your product, the inspiration for your brand, or what you do to keep your buyers happy.