A rating is a value from 1 to 5 that is calculated based on ratings and reviews
Posted: Thu Jan 23, 2025 8:36 am
. Users see it on a business's profile in Maps and Search.
It is often thought that the rating is the average of ratings and reviews. But this is not true. Each review has its own weight, which depends on many factors. These indicators are taken into account by the system. For example, if a detailed review is left by a user with a long history of comments in Yandex services, his review will have a greater impact on the rating than a short review from a new user.
Plus, when calculating the rating, the type of business is taken into account - companies are compared with each other within the same category. For example, a rating of 4.5 for a bar and a car service may be based on a different ratio of ratings and reviews.
Why Business Needs Reviews
Reviews and ratings help other people make a choice, and the owner to understand whether everything is OK with his business. Clients tell what emotions they experienced, what they liked the most or what problems arose.
Influence the choice of buyers. According to statistics, 93% of Internet users make decisions about choosing goods and services after viewing reviews. People study reviews to learn about nuances that are not described on the site. For example, what dish to try for the first time or what table is better to book to have a beautiful view.
Increase trust. If a company has reviews, it means it exists. But it's not just the presence of reviews that is important. Two-thirds of Russians take into account how a business responds to negativity. Trust in new zealand telegram mobile phone number list a company grows if it responds to negative comments and helps solve the problem.
Suggest how to improve the business. If a business owner reads reviews, it will be easier for him to understand what is going well and what needs to be improved. Sometimes customers themselves suggest solutions. For example, how to update the menu or what ingredients to add to a dish.
Helps to stand out from competitors. A large number of reviews and a high rating indicate the popularity of the organization among customers. People are not afraid even of negative reviews if the business responds to them and tries to understand the problem.
What reviews benefit businesses and customers
The client's personal experience is the main thing in reviews. It is good when they are detailed and posted recently. Such reviews are trusted more.
Ask customers to leave comments immediately after their visit or purchase. Ask them what they liked most or what they would like to improve.
If reviews appear regularly, it means the company is working stably. But when clients don’t write anything for a long time, it may seem like the company has closed.
It is often thought that the rating is the average of ratings and reviews. But this is not true. Each review has its own weight, which depends on many factors. These indicators are taken into account by the system. For example, if a detailed review is left by a user with a long history of comments in Yandex services, his review will have a greater impact on the rating than a short review from a new user.
Plus, when calculating the rating, the type of business is taken into account - companies are compared with each other within the same category. For example, a rating of 4.5 for a bar and a car service may be based on a different ratio of ratings and reviews.
Why Business Needs Reviews
Reviews and ratings help other people make a choice, and the owner to understand whether everything is OK with his business. Clients tell what emotions they experienced, what they liked the most or what problems arose.
Influence the choice of buyers. According to statistics, 93% of Internet users make decisions about choosing goods and services after viewing reviews. People study reviews to learn about nuances that are not described on the site. For example, what dish to try for the first time or what table is better to book to have a beautiful view.
Increase trust. If a company has reviews, it means it exists. But it's not just the presence of reviews that is important. Two-thirds of Russians take into account how a business responds to negativity. Trust in new zealand telegram mobile phone number list a company grows if it responds to negative comments and helps solve the problem.
Suggest how to improve the business. If a business owner reads reviews, it will be easier for him to understand what is going well and what needs to be improved. Sometimes customers themselves suggest solutions. For example, how to update the menu or what ingredients to add to a dish.
Helps to stand out from competitors. A large number of reviews and a high rating indicate the popularity of the organization among customers. People are not afraid even of negative reviews if the business responds to them and tries to understand the problem.
What reviews benefit businesses and customers
The client's personal experience is the main thing in reviews. It is good when they are detailed and posted recently. Such reviews are trusted more.
Ask customers to leave comments immediately after their visit or purchase. Ask them what they liked most or what they would like to improve.
If reviews appear regularly, it means the company is working stably. But when clients don’t write anything for a long time, it may seem like the company has closed.