What does depositioning mean and how to avoid it?
Posted: Thu Jan 23, 2025 8:16 am
Local SEO is a good solution for websites that are primarily targeted at residents of a specific city. This is a kind of convenience, as the website does not have to compete with websites from the entire country, but only with those from the same city. In the case of larger cities, the competition is slightly greater than in the case of small towns, but still much smaller than that covering the entire country. This is an effective method that can be used by small local businesses and companies that, thanks to a properly implemented strategy, can gain popularity. It is good to remember that a high position in Google search results will only be occupied in the case of queries for a specific city. However, this should not be a problem, because website owners do not care about their website being high in search results in places where they do not provide their services.
Every person who has their own website has to deal with competition. In some industries it is more intense, in others less. As long as it is only about competing with each other on price, better promotions or services - there is nothing wrong with that. It is worse when it takes the form of illegal activities, such as a Black Hat SEO attack , or depositioning. Let's take a look at what it is, how it can harm our website and how we can defend ourselves against it.
Depositioning, or negative SEO activities, are activities and procedures that gambling data turkey are performed in the Internet environment. Their goal is to reduce the popularity of a given website by lowering its visibility in search results or removing it from the ranking for specific phrases. Similarly to positioning, in its negative version, we can distinguish the so-called off-site and on-site activities. It is worth remembering that only a person with the necessary access data or a person who breaks into websites, i.e. a hacker, is capable of on-site activities.
What can be the purpose of depositioning? Well, it is usually an action to the detriment of another person. Ordering it is an expression of unfair competition, and this in turn should be subject to punishment. However, we can still find people on the Internet who deal with it. Sometimes companies hire them to move their position in search results, especially when they are related to sensitive topics or scandals. These are practices used by some stars and celebrities who want to improve their image in the eyes of their fans in this way.
Every person who has their own website has to deal with competition. In some industries it is more intense, in others less. As long as it is only about competing with each other on price, better promotions or services - there is nothing wrong with that. It is worse when it takes the form of illegal activities, such as a Black Hat SEO attack , or depositioning. Let's take a look at what it is, how it can harm our website and how we can defend ourselves against it.
Depositioning, or negative SEO activities, are activities and procedures that gambling data turkey are performed in the Internet environment. Their goal is to reduce the popularity of a given website by lowering its visibility in search results or removing it from the ranking for specific phrases. Similarly to positioning, in its negative version, we can distinguish the so-called off-site and on-site activities. It is worth remembering that only a person with the necessary access data or a person who breaks into websites, i.e. a hacker, is capable of on-site activities.
What can be the purpose of depositioning? Well, it is usually an action to the detriment of another person. Ordering it is an expression of unfair competition, and this in turn should be subject to punishment. However, we can still find people on the Internet who deal with it. Sometimes companies hire them to move their position in search results, especially when they are related to sensitive topics or scandals. These are practices used by some stars and celebrities who want to improve their image in the eyes of their fans in this way.