Digital Marketing for B2B: A Great Way to Generate Leads
Posted: Thu Jan 23, 2025 8:10 am
The pandemic has impacted the world… More than a year ago, the first cases of coronavirus were reported, and the ways of relating to each other were transformed; business is no longer done in the same way as 12 months ago. This has led to a transformation at all levels.
Even before the pandemic, the digital theme focused on companies that sell to other companies was already closely related to generating strategies for their businesses digitally, such as creating content and running campaigns to obtain qualified leads.
Generally, a place to generate prospects were fairs, conventions and business chambers, each with its own formats, such as purchasing a stand to conduct croatia phone numbers prospecting directly with the client. Usually, manufacturing or industrial companies come here, where contacts and networking are generated. However, after COVID-19, many in-person events were cancelled, and they will surely be possible in their entirety until 2022 or 2023, depending on future situations. Another disadvantage of prospecting at events is that if two fairs were held on the same day in two different cities, it was very difficult to be present at both, when you do not have a large enough sales team to allow you to be at several events at the same time.
These types of situations make even clearer the great need to implement Digital Marketing strategies and the appropriate tools to facilitate the prospecting process with clients.
Not having physical boundaries is a great benefit of digital marketing, but there are some other benefits to contacting qualified clients that we tell you about below:
4 Benefits of digital marketing to generate qualified leads
The first benefit is that digital marketing helps you reach a user who meets the profile of your Buyer Persona , this is a fictitious profile that resembles your target customer, their specific characteristics are defined, remembering that behind every B2B there are two people negotiating; people with motivations, needs, fears and dreams.
A term that has been identified lately to remember that we do business between two humans is Human to Human . We should not only view B2B as Business to Business , but as a negotiation between two people, with challenges and motivations.
The second benefit is that you can provide information to the user or potential client at the right time and with the right information. That is, from the moment they don't know you and have a need, until they get to know you and know what services or products your brand offers.
This process is called the Customer Journey . This process is divided into 3 key stages (attraction, connection and conversion) to understand the client's temperature in each process and to lead them in a non-invasive way in the prospecting process.
Even before the pandemic, the digital theme focused on companies that sell to other companies was already closely related to generating strategies for their businesses digitally, such as creating content and running campaigns to obtain qualified leads.
Generally, a place to generate prospects were fairs, conventions and business chambers, each with its own formats, such as purchasing a stand to conduct croatia phone numbers prospecting directly with the client. Usually, manufacturing or industrial companies come here, where contacts and networking are generated. However, after COVID-19, many in-person events were cancelled, and they will surely be possible in their entirety until 2022 or 2023, depending on future situations. Another disadvantage of prospecting at events is that if two fairs were held on the same day in two different cities, it was very difficult to be present at both, when you do not have a large enough sales team to allow you to be at several events at the same time.
These types of situations make even clearer the great need to implement Digital Marketing strategies and the appropriate tools to facilitate the prospecting process with clients.
Not having physical boundaries is a great benefit of digital marketing, but there are some other benefits to contacting qualified clients that we tell you about below:
4 Benefits of digital marketing to generate qualified leads
The first benefit is that digital marketing helps you reach a user who meets the profile of your Buyer Persona , this is a fictitious profile that resembles your target customer, their specific characteristics are defined, remembering that behind every B2B there are two people negotiating; people with motivations, needs, fears and dreams.
A term that has been identified lately to remember that we do business between two humans is Human to Human . We should not only view B2B as Business to Business , but as a negotiation between two people, with challenges and motivations.
The second benefit is that you can provide information to the user or potential client at the right time and with the right information. That is, from the moment they don't know you and have a need, until they get to know you and know what services or products your brand offers.
This process is called the Customer Journey . This process is divided into 3 key stages (attraction, connection and conversion) to understand the client's temperature in each process and to lead them in a non-invasive way in the prospecting process.