WhatsApp Marketing Meets Chatbots The New Game Changer
Posted: Thu Jan 23, 2025 7:00 am
iStarto China - WhatsApp Marketing Meets Chatbots: A New Game Changer
WhatsApp Marketing Meets Chatbots-The New Game Changer
28
Nov, 2023
Posted byistarto 0 Comments Categories:WhatsApp
WhatsApp marketing has been effectively taking over from social media and other online communication strategies for the past few years. But the hype is unlikely to die down anytime soon. Adding chatbots to the mix can truly revolutionize your marketing.
But where do you start?
Although WhatsApp has business features, it is not the most popular channel when it comes to advertising.
Could your business's marketing operations benefit el-salvador mobile phone numbers database from a WhatsApp bot? What opportunities and challenges should you be aware of? How would you use WhatsApp for your business?
Don't worry, we're here to help you complete the closed loop on customer acquisition.
A brief history of WhatsApp marketing
Looking at WhatsApp's advertising and marketing, it may feel like it's been around forever, but its history is very short and surprisingly recent.
When former Yahoo employees Jan Koum and Brian Acton founded WhatsApp in 2009, the app became hugely popular but still lacked a commercial presence. Even after it was acquired by Facebook for $19 billion in 2014, its co-founders pledged to make WhatsApp ad-free.
Over the years, WhatsApp has introduced several new features to fend off the competition, such as improved groups functionality and Snapchat-like 24-hour story updates, while others, such as support for Instagram and Facebook video playback, are aimed at better integrating the app into the app-Facebook ecosystem.
In May 2018, Koum announced his exit from WhatsApp amid a strategic conflict as parent company Facebook began to push a more business- and ad-friendly model. Thus, interest in WhatsApp marketing began to grow with new features for businesses.
Free WhatsApp Business app for Android launched in select markets
Launch of revenue-generating WhatsApp Business API
WhatsApp Business app for iOS launches globally
Launch Advertisements in WhatsApp Status Stories
Why should you use WhatsApp for business marketing?
WhatsApp is undoubtedly the most popular messaging app. In 2020, the app surpassed records for monthly active users, growing from 1.5 billion in December 2017 to 1.6 billion in April 2019 and 2 billion in April 2020. Currently, WhatsApp is the leading messaging app in 133 countries around the world.
No other social or messaging app can boast a comparable reach. Additionally, WhatsApp users tend to be highly active, sending over 65 billion messages every day.
WhatsApp offers businesses a catalogue of products from which they can choose the one that best suits their needs, allowing them to connect with their target audience.
WhatsApp Marketing Meets Chatbots-The New Game Changer
28
Nov, 2023
Posted byistarto 0 Comments Categories:WhatsApp
WhatsApp marketing has been effectively taking over from social media and other online communication strategies for the past few years. But the hype is unlikely to die down anytime soon. Adding chatbots to the mix can truly revolutionize your marketing.
But where do you start?
Although WhatsApp has business features, it is not the most popular channel when it comes to advertising.
Could your business's marketing operations benefit el-salvador mobile phone numbers database from a WhatsApp bot? What opportunities and challenges should you be aware of? How would you use WhatsApp for your business?
Don't worry, we're here to help you complete the closed loop on customer acquisition.
A brief history of WhatsApp marketing
Looking at WhatsApp's advertising and marketing, it may feel like it's been around forever, but its history is very short and surprisingly recent.
When former Yahoo employees Jan Koum and Brian Acton founded WhatsApp in 2009, the app became hugely popular but still lacked a commercial presence. Even after it was acquired by Facebook for $19 billion in 2014, its co-founders pledged to make WhatsApp ad-free.
Over the years, WhatsApp has introduced several new features to fend off the competition, such as improved groups functionality and Snapchat-like 24-hour story updates, while others, such as support for Instagram and Facebook video playback, are aimed at better integrating the app into the app-Facebook ecosystem.
In May 2018, Koum announced his exit from WhatsApp amid a strategic conflict as parent company Facebook began to push a more business- and ad-friendly model. Thus, interest in WhatsApp marketing began to grow with new features for businesses.
Free WhatsApp Business app for Android launched in select markets
Launch of revenue-generating WhatsApp Business API
WhatsApp Business app for iOS launches globally
Launch Advertisements in WhatsApp Status Stories
Why should you use WhatsApp for business marketing?
WhatsApp is undoubtedly the most popular messaging app. In 2020, the app surpassed records for monthly active users, growing from 1.5 billion in December 2017 to 1.6 billion in April 2019 and 2 billion in April 2020. Currently, WhatsApp is the leading messaging app in 133 countries around the world.
No other social or messaging app can boast a comparable reach. Additionally, WhatsApp users tend to be highly active, sending over 65 billion messages every day.
WhatsApp offers businesses a catalogue of products from which they can choose the one that best suits their needs, allowing them to connect with their target audience.