In an increasingly competitive market, where consumers are constantly bombarded by advertisements, it is difficult for smaller brands to stand out. Exploring new forms of promotion, such as video marketing, can make all the difference, allowing you to reach a larger audience that you can connect with to turn them into customers.
What is video marketing?
Video marketing is a marketing strategy based on the use of audiovisual material with the aim of promoting a brand, service or product . The advertisements we see on television are the most common type of video marketing, but they are not the only ones.
There are corporate videos, which reflect the company switzerland mobile phone number culture, and demo videos of products and services, which highlight the value proposition and stimulate sales. Training videos are another way to connect with the public, as well as the video blog, a format that is gaining prominence due to its more personal nature.
The advantages of video marketing for SMEs and freelancers
Increase engagement . The video format will allow you to convey your message in a more original and entertaining way, also fostering an emotional connection with consumers. It is much more powerful than an image or text, as it involves the user more, so it is not surprising that it generates 1200% more shares than images and texts combined, according to Forbes .
Strengthen brand recall. Videos have great potential to capture attention by transmitting information through different channels: image, music, text and voice-over, which will end up making the brand more memorable. By generating a more complete and immersive experience, with this audiovisual format you are more likely to stay in the user's mind.
Generate referral traffic. Content hosted on video platforms can become a source of traffic for your corporate website or online store. YouTube, for example, has become the largest source of referral traffic. Data shows that in 2022, it generated almost 43% of referral traffic to Facebook and 38% to Instagram, as well as being the main traffic driver for Reddit and LinkedIn. Therefore, video content can improve the online visibility of your business and generate more interested visitors to your products or services.
Greater reach. Videos are an easy-to-consume type of content, so they have great potential to go viral, so a good video marketing campaign can reach a much larger audience than initially anticipated. In addition, social media and even search engines are favoring videos over other types of content, which can further amplify their reach.
Improve conversions. Nearly 50% of Internet users watch videos related to a product or service before visiting a store, so it is not surprising that these can increase purchases by 144%, according to data from HubSpot . Audiovisual content marketing is also particularly effective in dealing with potential customers’ objections, as it can serve as a “product test,” encouraging people to feel more confident about taking the next step.
Boost your organic SEO. Since search engines like Google favor video content, it makes it easier for you to rank for the keywords you're most interested in. In fact, did you know that pages that contain videos are 50 times more likely to appear in the top search results? Plus, videos can also increase your domain authority, which is key to ranking better naturally.