Does dwell time affect SEO?
Posted: Thu Jan 23, 2025 5:49 am
Here are some countermeasures and how to check it with GA4
Does the amount of time a visitor spends on a website affect SEO?
In this article, we will introduce SEO measures and how to check dwell time and SEO using GA4, which is a question that any SEO professional will have at least once.
Dwell time is the amount of time a user spends on a website from the time they enter until the time they leave .
The longer users spend on a website, the more likely it is that the content is interesting to them, useful, and valuable to them.
So how does this impact SEO?
Stay time that can be measured with GA4
Google Analytics 4 (GA4) allows you to measure data related to dwell time.
GA4 uses an indicator called "average engagement ecuador mobile phone numbers database time" to measure a more meaningful time than dwell time. GA4's engagement is not just a page being opened, but a user's behavior that can be determined as an active state.
The average length of time that a user action is performed is called the average engagement time.
Time spent on the site does not directly impact SEO
However, time spent on a page does not directly impact SEO.
Google has officially announced that it does not use dwell time as a ranking factor , so there is no clear data to suggest that dwell time has any impact on SEO.
The length of time spent on a website also varies depending on the purpose and content of the website.
For example, on news sites and blogs, it is desirable for users to spend a long time loading the page, but on search engines and glossaries, it is desirable for users to be able to obtain the information they want in a short amount of time. Therefore, the quality and value of a website cannot be judged by the length of time spent on the site alone .
Dwell time indirectly impacts SEO
While it cannot be said that dwell time has a direct impact on SEO, that does not mean that dwell time has no effect on SEO at all.
Dwell time can indirectly impact SEO.
Generally speaking, the longer a user stays on a website, the more satisfied they are with the website .
And having happy users on your website can have a positive impact on other metrics too.
These metrics, listed below, may also be used as ranking factors by Google .
These metrics also show that your website is able to meet users' search needs, so extending the time spent on your site can indirectly contribute to your SEO.
Bounce rate
The percentage of users who visit a website and then leave without viewing any other pages. The lower the bounce rate, the more likely users are to view multiple pages on the website.
Repeat Rate
The rate at which users revisit a website. The higher the revisit rate, the more likely users are to visit the website repeatedly.
Brand awareness
The degree to which users can remember your website's name, logo, etc. The higher your brand recognition, the more likely users are to trust your website.
Spreading through word of mouth and social media
The number of times users refer or share the contents of a website with others. The more word of mouth and social media coverage there is, the higher the exposure of the website.
Does the amount of time a visitor spends on a website affect SEO?
In this article, we will introduce SEO measures and how to check dwell time and SEO using GA4, which is a question that any SEO professional will have at least once.
Dwell time is the amount of time a user spends on a website from the time they enter until the time they leave .
The longer users spend on a website, the more likely it is that the content is interesting to them, useful, and valuable to them.
So how does this impact SEO?
Stay time that can be measured with GA4
Google Analytics 4 (GA4) allows you to measure data related to dwell time.
GA4 uses an indicator called "average engagement ecuador mobile phone numbers database time" to measure a more meaningful time than dwell time. GA4's engagement is not just a page being opened, but a user's behavior that can be determined as an active state.
The average length of time that a user action is performed is called the average engagement time.
Time spent on the site does not directly impact SEO
However, time spent on a page does not directly impact SEO.
Google has officially announced that it does not use dwell time as a ranking factor , so there is no clear data to suggest that dwell time has any impact on SEO.
The length of time spent on a website also varies depending on the purpose and content of the website.
For example, on news sites and blogs, it is desirable for users to spend a long time loading the page, but on search engines and glossaries, it is desirable for users to be able to obtain the information they want in a short amount of time. Therefore, the quality and value of a website cannot be judged by the length of time spent on the site alone .
Dwell time indirectly impacts SEO
While it cannot be said that dwell time has a direct impact on SEO, that does not mean that dwell time has no effect on SEO at all.
Dwell time can indirectly impact SEO.
Generally speaking, the longer a user stays on a website, the more satisfied they are with the website .
And having happy users on your website can have a positive impact on other metrics too.
These metrics, listed below, may also be used as ranking factors by Google .
These metrics also show that your website is able to meet users' search needs, so extending the time spent on your site can indirectly contribute to your SEO.
Bounce rate
The percentage of users who visit a website and then leave without viewing any other pages. The lower the bounce rate, the more likely users are to view multiple pages on the website.
Repeat Rate
The rate at which users revisit a website. The higher the revisit rate, the more likely users are to visit the website repeatedly.
Brand awareness
The degree to which users can remember your website's name, logo, etc. The higher your brand recognition, the more likely users are to trust your website.
Spreading through word of mouth and social media
The number of times users refer or share the contents of a website with others. The more word of mouth and social media coverage there is, the higher the exposure of the website.