Composing a headline

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When a buyer searches for products on Yandex Market, he quickly looks through the cards, and most often his gaze catches the title. By it, the user determines whether the item is suitable.

The title for the card is built according to a clear structure:

Product type.
Brand or manufacturer.
Model.
Distinctive characteristics.
Here are some headings that can be made for curtains and tires:

Curtains "Chamomile", Roman, 60 × 160 cm, blackout
Tires Naikon W356, 205/55, R16, 91W, summer
The maximum length of the title is 60 characters. If there are more, the system will cut off the excess, so a person will not learn the full information about your product at a quick glance.

The title of the last card is too long and is not shown in full. uae telegram data The buyer cannot see the height of the curtains and understand whether they will fit
To help Yandex Market search algorithms find your products better and offer them to users first, you can add keywords to the title. These are queries that people usually enter in search engines. But it’s better not to overdo it with them — remember the character limit. It’s better to add one keyword that relates to the product. For example:

for curtains - "blackout roman blinds";
for tires - "summer tires R16".