Frictions in Educational Marketing: strategies to identify and overcome them
Posted: Thu Jan 23, 2025 5:40 am
What are frictions in marketing?
Marketing friction is any obstacle that prevents parents and students from completing a desired action, such as visiting the educational institution's website, registering for an event, or requesting information. Friction can be caused by a variety of factors, such as:
Technical issues: A slow or unstable website, a non-working contact form, or a complicated registration process can all cause friction.
Unclear messages: Marketing messages that are confusing, irrelevant, or misleading can leave parents and students feeling frustrated or disengaged.
Poor user experience: A negative user ukraine phone numbers experience, such as a cluttered or difficult-to-navigate website, can cause parents and students to leave before completing an action.
How to assess friction in marketing
The first step in removing friction in marketing is to identify it. Educational institutions can do this through a combination of methods, such as:
User testing: User testing allows educational institutions to observe students, parents, and donors interacting with their marketing materials and websites. This can help identify areas that are difficult to understand or use.
Surveys and questionnaires: Surveys and questionnaires can help educational institutions gather insights into the experiences of their target audiences.
Data Analytics: Data analytics can help educational institutions identify areas where students, parents, and donors are dropping out of the marketing process.
Identifying Frictions: What could be limiting your marketing strategy?
We present in the following infographic some of the most common cases that cause friction in the educational marketing of educational institutions:
Marketing friction is any obstacle that prevents parents and students from completing a desired action, such as visiting the educational institution's website, registering for an event, or requesting information. Friction can be caused by a variety of factors, such as:
Technical issues: A slow or unstable website, a non-working contact form, or a complicated registration process can all cause friction.
Unclear messages: Marketing messages that are confusing, irrelevant, or misleading can leave parents and students feeling frustrated or disengaged.
Poor user experience: A negative user ukraine phone numbers experience, such as a cluttered or difficult-to-navigate website, can cause parents and students to leave before completing an action.
How to assess friction in marketing
The first step in removing friction in marketing is to identify it. Educational institutions can do this through a combination of methods, such as:
User testing: User testing allows educational institutions to observe students, parents, and donors interacting with their marketing materials and websites. This can help identify areas that are difficult to understand or use.
Surveys and questionnaires: Surveys and questionnaires can help educational institutions gather insights into the experiences of their target audiences.
Data Analytics: Data analytics can help educational institutions identify areas where students, parents, and donors are dropping out of the marketing process.
Identifying Frictions: What could be limiting your marketing strategy?
We present in the following infographic some of the most common cases that cause friction in the educational marketing of educational institutions: