In small businesses, they might even be the founders,
Posted: Sun Dec 22, 2024 5:27 am
But whatever their title, they are the project leaders and have expertise in their business, customers, and services.
An example of a great manager is our contact on this project, Grace.
A manager like Grace works with external vendors like us and people working in Genie to set targets and get results.
You’ll know what I’m talking about if you’ve worked in a whatsapp australia number large organization before; but, if you haven’t, you just need to appreciate two things:
There are multiple different departments involved, each with different needs.
Even if we do much of their Chinese marketing, a marketing agency like mine is just one piece for her to manage.
For us, these two people are part of a broader team.
There will surely be an editor involved, as well as
a search marketer,
video creators,
account managers,
SEO,
other writers, and
developers, etc.
These are outside the scope of this post, but just keep in mind that WeChat articles are part of an overall marketing strategy involving multiple channels.
The Process
Now that the team is in place, it’s time to discuss the WeChat article creation process.
We live by a motto in Nanjing Marketing Group: 探索，创新，发现, or “Explore, Create, Discover, “ and this process repeats with every two-week sprint.
Let’s discuss Explore first.
Explore
Before any content is created, the manager and writer put a plan in place, which is the very beginning of exploration for a new project.
Even if we’re just starting the project, these two people include everything they currently know in this condensed plan (in Google Doc format).
This is just marketing 101, but believe me, teams will mess this up.
Everybody in marketing needs to understand these basic facts:
What the offer is.
An example of a great manager is our contact on this project, Grace.
A manager like Grace works with external vendors like us and people working in Genie to set targets and get results.
You’ll know what I’m talking about if you’ve worked in a whatsapp australia number large organization before; but, if you haven’t, you just need to appreciate two things:
There are multiple different departments involved, each with different needs.
Even if we do much of their Chinese marketing, a marketing agency like mine is just one piece for her to manage.
For us, these two people are part of a broader team.
There will surely be an editor involved, as well as
a search marketer,
video creators,
account managers,
SEO,
other writers, and
developers, etc.
These are outside the scope of this post, but just keep in mind that WeChat articles are part of an overall marketing strategy involving multiple channels.
The Process
Now that the team is in place, it’s time to discuss the WeChat article creation process.
We live by a motto in Nanjing Marketing Group: 探索，创新，发现, or “Explore, Create, Discover, “ and this process repeats with every two-week sprint.
Let’s discuss Explore first.
Explore
Before any content is created, the manager and writer put a plan in place, which is the very beginning of exploration for a new project.
Even if we’re just starting the project, these two people include everything they currently know in this condensed plan (in Google Doc format).
This is just marketing 101, but believe me, teams will mess this up.
Everybody in marketing needs to understand these basic facts:
What the offer is.