They can contain the following information: your certificates
Posted: Thu Jan 23, 2025 4:34 am
We have collected ideas on what letters can be sent at different stages of the sales funnel. Building Trust For those cases when a client requests a commercial offer and wants to know about you, it is important to prepare a chain of letters about the brand and products. This mailing can include: theses of the previous conversation (if you communicated offline before the correspondence); facts of the presence/absence of positions of interest to him; alternative products; order and terms of delivery; photographs, presentation of the new line; legal address of the company, administration contacts. Letters that spark interest and build trust are also important.
Information about participation in austria whatsapp number data tenders, exhibitions; names of reputable partners; logos or photographs of major clients; thematic digests dedicated to specific product lines or a separate topic (especially relevant in the infobusiness); "white book", that is, useful material that proves your expertise: a checklist, a recording of an interview with you, a video lesson. Trade offer At this stage, you can include evidence of the demand for your product and original triggers in the mailing. In particular, these can be: customer reviews; your cases; offering a free service (website audit, business process audit, etc.
); demo version or excerpt from the lesson (when it comes to an information product); reviews of popular products and new arrivals; sales statistics for individual audience segments; overview letters with lists of product benefits; comparison of your product with similar old and new business solutions; checklist for choosing similar products; photos or videos of the production and delivery process. Strengthening primary sales and upselling To turn individual loyal customers into regular customers and brand advocates, create a separate mailing line for them. These could be letters with the following content: conditions for receiving a discount on your next purchase; surveys regarding the quality of purchased goods; request for consent to mention the buyer's name/brand in the case; number of buyers and/or positive reviews; new applications for your products; recent stories of increasing revenue with your products; limited offers for former customers, VIP clients; exclusive useful content “for our own” (works in the infobusiness); information about affiliate courses, webinars (also for infobusiness).
Information about participation in austria whatsapp number data tenders, exhibitions; names of reputable partners; logos or photographs of major clients; thematic digests dedicated to specific product lines or a separate topic (especially relevant in the infobusiness); "white book", that is, useful material that proves your expertise: a checklist, a recording of an interview with you, a video lesson. Trade offer At this stage, you can include evidence of the demand for your product and original triggers in the mailing. In particular, these can be: customer reviews; your cases; offering a free service (website audit, business process audit, etc.
); demo version or excerpt from the lesson (when it comes to an information product); reviews of popular products and new arrivals; sales statistics for individual audience segments; overview letters with lists of product benefits; comparison of your product with similar old and new business solutions; checklist for choosing similar products; photos or videos of the production and delivery process. Strengthening primary sales and upselling To turn individual loyal customers into regular customers and brand advocates, create a separate mailing line for them. These could be letters with the following content: conditions for receiving a discount on your next purchase; surveys regarding the quality of purchased goods; request for consent to mention the buyer's name/brand in the case; number of buyers and/or positive reviews; new applications for your products; recent stories of increasing revenue with your products; limited offers for former customers, VIP clients; exclusive useful content “for our own” (works in the infobusiness); information about affiliate courses, webinars (also for infobusiness).