Improve Your Website Design to Attract New Customers
Posted: Thu Jan 23, 2025 4:29 am
Your website is the main component of your online marketing. Therefore, the ultimate goal of web design is to attract new customers, keep their attention, and motivate them to take action. This is true whether you have a business-to-consumer (B2C) or business-to-business (B2B) model. How is your website performing?
There are many articles online that discuss online marketing techniques and how to attract prospects to your website. But what happens when your visitors arrive at your site? A bad web design can diminish or undo all of your hard work. If you have a high bounce rate, low engagement, or a low conversion rate, consider these web design tips to attract new customers.
Choose a Consistent Color Scheme
Your business communicates a lot at first kazakhstan phone numbers glance, and it all depends on the color scheme. Since colors evoke a message and an emotion, it’s no surprise that banks prefer blue (which evokes a sense of security and trust), and companies that prioritize organic living and the environment opt for green logos (which signify growth, freshness, and health).
Specific colors not only speak to the message you want to convey, but also to the audience you're trying to attract. And when you decide on a color scheme, make sure you use it consistently across your brand, while narrowing down your overall color palette.
Keep Updating Your Logo
It’s never been more important for your company to have a recognizable logo—after all, it’s not just an emblem on a business card anymore. A logo appears on your website (both desktop and mobile), on your social media channels , as a favicon in a web browser, on a mobile app icon, and more. When looking for a logo, try to keep it as simple as possible and as unique as your brand.
There are many articles online that discuss online marketing techniques and how to attract prospects to your website. But what happens when your visitors arrive at your site? A bad web design can diminish or undo all of your hard work. If you have a high bounce rate, low engagement, or a low conversion rate, consider these web design tips to attract new customers.
Choose a Consistent Color Scheme
Your business communicates a lot at first kazakhstan phone numbers glance, and it all depends on the color scheme. Since colors evoke a message and an emotion, it’s no surprise that banks prefer blue (which evokes a sense of security and trust), and companies that prioritize organic living and the environment opt for green logos (which signify growth, freshness, and health).
Specific colors not only speak to the message you want to convey, but also to the audience you're trying to attract. And when you decide on a color scheme, make sure you use it consistently across your brand, while narrowing down your overall color palette.
Keep Updating Your Logo
It’s never been more important for your company to have a recognizable logo—after all, it’s not just an emblem on a business card anymore. A logo appears on your website (both desktop and mobile), on your social media channels , as a favicon in a web browser, on a mobile app icon, and more. When looking for a logo, try to keep it as simple as possible and as unique as your brand.