Experiment with different hashtags
Posted: Thu Jan 23, 2025 3:56 am
Screenshot of Pipedrive LinkedIn post demonstrating how the brand used hashtags in their post.
The post above strategically incorporates a mix of niche, popular and branded hashtags to join broader (e.g. sales and CRM) and more focused (e.g. AI) conversations on the platform.
Growing on LinkedIn means you need to continuously test denmark b2b leads and improve. This includes experimenting with your hashtag strategy.
Let’s say you’re in the financial sector and regularly use #finance. Add more depth, relevance and reach by introducing niche hashtags like #fintechinnovation or #wealthmanagementtips to posts and articles that align with these content themes.
The benefit of testing different hashtags is you often stumble upon keywords that resonate highly with specific target audiences. You’re also able to rule out hashtags that might not be working as well as others—saving space for better ones.
Pro tip: Sprout’s hashtag tracking tool lets you measure the performance of your chosen hashtags across multiple social media platforms, including LinkedIn.
The “Stats by Tag” section of Sprout’s Tag Report displays metrics like total messages sent and received, and growth trends for each tag to provide on-the-spot performance comparison.
Track your competitors
Keep an eye on your competitors to see which hashtags they’re using and which ones seem to be working for them. Competitive monitoring gives you a window into trending topics and helps you find and incorporate relevant hashtags into your own content.
The post above strategically incorporates a mix of niche, popular and branded hashtags to join broader (e.g. sales and CRM) and more focused (e.g. AI) conversations on the platform.
Growing on LinkedIn means you need to continuously test denmark b2b leads and improve. This includes experimenting with your hashtag strategy.
Let’s say you’re in the financial sector and regularly use #finance. Add more depth, relevance and reach by introducing niche hashtags like #fintechinnovation or #wealthmanagementtips to posts and articles that align with these content themes.
The benefit of testing different hashtags is you often stumble upon keywords that resonate highly with specific target audiences. You’re also able to rule out hashtags that might not be working as well as others—saving space for better ones.
Pro tip: Sprout’s hashtag tracking tool lets you measure the performance of your chosen hashtags across multiple social media platforms, including LinkedIn.
The “Stats by Tag” section of Sprout’s Tag Report displays metrics like total messages sent and received, and growth trends for each tag to provide on-the-spot performance comparison.
Track your competitors
Keep an eye on your competitors to see which hashtags they’re using and which ones seem to be working for them. Competitive monitoring gives you a window into trending topics and helps you find and incorporate relevant hashtags into your own content.