Parent Content: Topics of Interest for Each Stage of the Funnel
Posted: Thu Jan 23, 2025 3:56 am
In the educational field, parents play a fundamental role in decision-making regarding their children's education, from the exploration stage to the final decision. It is important to offer them relevant and useful information that helps them make an informed choice.
Connecting with parents at every stage of the sales funnel is vitally important for schools. During the exploration phase, parents are looking for relevant and reliable finland phone numbers information about their children's education. It is essential to offer content that addresses their concerns and needs, giving them a clear view of the values and educational quality offered by the institution.
In the consideration stage, it is necessary to generate content that highlights the benefits and differentiators of the school, such as academic programs, extracurricular activities, and technological resources. Finally, in the decision stage, parents require detailed information about admission processes, costs, and testimonials from other parents. By understanding and addressing the specific interests of parents at each stage of the funnel, schools can establish a strong connection, build trust, and increase the chances of conversion and family loyalty.
phases-of-the-sales-funnel-of-an-educational-institution
phases-of-the-sales-funnel-of-an-educational-institution
Below I will present 10 topics of interest for parents for each stage of the funnel, with the aim of giving you ideas to generate attractive and valuable content in schools.
Exploration Stage:
During this stage, parents are looking for educational options for their children and are open to discovering new alternatives. Here are 10 topics that will capture their interest:
Consideration Stage:
At this stage, parents are evaluating the different educational options they have discovered. These topics will help them make a more informed decision:
Commitment Stage:
At this stage, content should focus on keeping parents informed and engaged in their children's school life. Ongoing engagement with parents not only enhances the educational experience for students, but also contributes to a relationship of trust and mutual satisfaction between the institution and families. Here are 10 topics to help keep parents engaged with the institution:
Connecting with parents at every stage of the sales funnel is vitally important for schools. During the exploration phase, parents are looking for relevant and reliable finland phone numbers information about their children's education. It is essential to offer content that addresses their concerns and needs, giving them a clear view of the values and educational quality offered by the institution.
In the consideration stage, it is necessary to generate content that highlights the benefits and differentiators of the school, such as academic programs, extracurricular activities, and technological resources. Finally, in the decision stage, parents require detailed information about admission processes, costs, and testimonials from other parents. By understanding and addressing the specific interests of parents at each stage of the funnel, schools can establish a strong connection, build trust, and increase the chances of conversion and family loyalty.
phases-of-the-sales-funnel-of-an-educational-institution
phases-of-the-sales-funnel-of-an-educational-institution
Below I will present 10 topics of interest for parents for each stage of the funnel, with the aim of giving you ideas to generate attractive and valuable content in schools.
Exploration Stage:
During this stage, parents are looking for educational options for their children and are open to discovering new alternatives. Here are 10 topics that will capture their interest:
Consideration Stage:
At this stage, parents are evaluating the different educational options they have discovered. These topics will help them make a more informed decision:
Commitment Stage:
At this stage, content should focus on keeping parents informed and engaged in their children's school life. Ongoing engagement with parents not only enhances the educational experience for students, but also contributes to a relationship of trust and mutual satisfaction between the institution and families. Here are 10 topics to help keep parents engaged with the institution: