After such data analysis, Obama won the election through the following five strategies
Posted: Thu Jan 23, 2025 3:39 am
1. Data-driven campaign decisions
• Targeted voters: Identify 15 million voters who are still wavering, undecided, and considered to be able to be won over through persuasion
• Who to ask for donations
• Who to find as campaign volunteers
• Where to run campaign ads
• Who to call, who to knock on the door, who to persuade to go out and vote
• Using the social graph, who can persuade his friends to dominican republic phone number data support Obama?
2. Campaign Advertising
• Mirco-targeting
• Appear on late-night TV shows with low ad breaks
• Appearing on TV series like Anarchy and The Walking Dead that are cheesy and politicians avoid
3. Advertising information
• Large-scale A/B testing: fundraising pages, donation emails, campaign ad creatives
• For example: Should the CTA on the fundraising page be "Sign up now!", "Join us!", "Learn more!", etc.? The result is that "Learn more!" received 18.6% more donations.
• For example: Is it better to use pictures or videos for campaign ads? Photos get 30.3% click-through rate, far better than videos
• For example, the subject lines of the donation solicitation emails are “Would you like to have dinner with me?”, “Wow”, “Hey”… “Hey” is the most effective; at least $75 million in additional donations were generated by this continuous testing.
4. Command the campaign ground forces
• In the last four days before voting began in Ohio, 21,000 volunteers selected by ProjectNarwhal knocked on the doors of 890,000 voters selected by the system and had 350,000 conversations with them
• Obama received 103,481 votes that week, ahead of his opponent
5. Digital, high-tech elections
• Granularity: Individual voter
• Elections are a combination of people (campaign teams) and machines (data, especially social network data, algorithms, automation).
• Targeted voters: Identify 15 million voters who are still wavering, undecided, and considered to be able to be won over through persuasion
• Who to ask for donations
• Who to find as campaign volunteers
• Where to run campaign ads
• Who to call, who to knock on the door, who to persuade to go out and vote
• Using the social graph, who can persuade his friends to dominican republic phone number data support Obama?
2. Campaign Advertising
• Mirco-targeting
• Appear on late-night TV shows with low ad breaks
• Appearing on TV series like Anarchy and The Walking Dead that are cheesy and politicians avoid
3. Advertising information
• Large-scale A/B testing: fundraising pages, donation emails, campaign ad creatives
• For example: Should the CTA on the fundraising page be "Sign up now!", "Join us!", "Learn more!", etc.? The result is that "Learn more!" received 18.6% more donations.
• For example: Is it better to use pictures or videos for campaign ads? Photos get 30.3% click-through rate, far better than videos
• For example, the subject lines of the donation solicitation emails are “Would you like to have dinner with me?”, “Wow”, “Hey”… “Hey” is the most effective; at least $75 million in additional donations were generated by this continuous testing.
4. Command the campaign ground forces
• In the last four days before voting began in Ohio, 21,000 volunteers selected by ProjectNarwhal knocked on the doors of 890,000 voters selected by the system and had 350,000 conversations with them
• Obama received 103,481 votes that week, ahead of his opponent
5. Digital, high-tech elections
• Granularity: Individual voter
• Elections are a combination of people (campaign teams) and machines (data, especially social network data, algorithms, automation).